This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

BMW Adapts Vehicle Sensor Technology For USA Track & Field Olympic Training









WOODCLIFF LAKE, N.J., April 3, 2012 /PRNewswire/ -- BMW, the Official Mobility Partner of the United States Olympic Committee, today announced the completion and hand-off of its first Olympic technology project, a velocity measurement system created in collaboration with sports scientists at the USOC and USA Track & Field. Bryan Clay, 2008 Olympic gold medalist in decathlon, tested the system during the development process.

Nearly one year in development at the BMW Technology Office in Mountain View, Calif., the system captures an athlete in motion and automatically calculates performance metrics for coaches to use in training long jumpers. Beginning today, the technology will be a permanent fixture at the Olympic Training Center in Chula Vista, Calif., and used by athletes hoping to compete in the London 2012 Olympic Games.

By measuring and providing real-time analysis of three key parameters in the execution of a long jump – horizontal approach velocity, vertical take-off velocity and take-off angle – the system is completely unique in its offering to coaches and athletes in training scenarios. BMW developed the technology in response to a real-time data need identified by USA Track & Field, one of four national governing bodies (NGB) sponsored by BMW.

"BMW stands for performance, efficiency and innovation. Drawing on these core values, our engineers have combined automotive engineering expertise with advanced technologies to develop a system that will drive athletic performance and provide real world benefits to elite athletes," said Dan Creed, Vice President, Marketing, BMW of North America. "We are thrilled to be making a meaningful contribution to Team USA beyond a financial commitment."

To capture and analyze athlete motion, the velocity measurement system utilizes advanced stereo-vision technology and machine vision software algorithms not unlike those currently being tested in BMW's research vehicles to improve automotive active safety systems, such as object and pedestrian detection.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,132.70 -81.72 -0.45%
S&P 500 2,104.50 -6.24 -0.30%
NASDAQ 4,963.5270 -24.3630 -0.49%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs