BMW Adapts Vehicle Sensor Technology For USA Track & Field Olympic Training
WOODCLIFF LAKE, N.J., April 3, 2012 /PRNewswire/ -- BMW, the Official Mobility Partner of the United States Olympic Committee, today announced the completion and hand-off of its first Olympic technology project, a velocity measurement system created in collaboration with sports scientists at the USOC and USA Track & Field. Bryan Clay, 2008 Olympic gold medalist in decathlon, tested the system during the development process.
Nearly one year in development at the BMW Technology Office in Mountain View, Calif., the system captures an athlete in motion and automatically calculates performance metrics for coaches to use in training long jumpers. Beginning today, the technology will be a permanent fixture at the Olympic Training Center in Chula Vista, Calif., and used by athletes hoping to compete in the London 2012 Olympic Games.
By measuring and providing real-time analysis of three key parameters in the execution of a long jump – horizontal approach velocity, vertical take-off velocity and take-off angle – the system is completely unique in its offering to coaches and athletes in training scenarios. BMW developed the technology in response to a real-time data need identified by USA Track & Field, one of four national governing bodies (NGB) sponsored by BMW.
"BMW stands for performance, efficiency and innovation. Drawing on these core values, our engineers have combined automotive engineering expertise with advanced technologies to develop a system that will drive athletic performance and provide real world benefits to elite athletes," said Dan Creed, Vice President, Marketing, BMW of North America. "We are thrilled to be making a meaningful contribution to Team USA beyond a financial commitment."To capture and analyze athlete motion, the velocity measurement system utilizes advanced stereo-vision technology and machine vision software algorithms not unlike those currently being tested in BMW's research vehicles to improve automotive active safety systems, such as object and pedestrian detection.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV