This Daytona 500 ranks as the most-watched 500 in FOX broadcast history, with more than 36.5 million unique viewers. While its ratings were below 2011, ISC, NASCAR and FOX are thrilled with the results. It is too early to say if other Sprint Cup events will run on primetime. But the results certainly make a compelling case for consideration.Subsequent Sprint Cup events have also remained among the top 2 most-watched sports on television, outpacing strong competition against Marquee NBA matchups. The lone exception is Auto Club's rain-shortened event.
International Speedway's CEO Discusses Q1 2012 Results - Earnings Call Transcript
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