April 3, 2012
/PRNewswire/ -- Lincoln is the exclusive sponsor of
Herb Ritts: L.A. Style
, an exhibition presenting one of America's greatest photographers, at one of America's great art centers, the J. Paul Getty Museum in
. The exhibition opened on the evening of
Monday, April 2
with a special VIP preview and reception.
"As we return
to celebrating the best of premium values, the celebration of the photographic values that made Herb Ritts one of the world's most renowned photographers is a natural choice for us," said
manager of Brand Content and Alliances. "His elegant, modern and sophisticated style matches exactly our focus in the reinvention of the
The exhibition opened on the same day of the reveal of the 2013 Lincoln MKZ, the first all-new vehicle in the reinvention of the Lincoln brand. The reveal of the 2013 Lincoln MKZ took place at both the Getty Center and a preview in
New York City
The precision and styling of Ritts' work made him one of the most influential artists of the 1980s and '90s. His transformational work with
helped to define the era of the supermodel.
The "Herb Ritts: LA Style" exhibit will include highlights of the photographer's work and span his career. Additionally,
is underwriting a special 10-minute documentary film that complements the exhibition by sharing insights into the artist and his work with commentary from some of his collaborators and subjects.
Ritts' distinctive aesthetic can also be seen in his directorial projects -- videos and commercials. Some of his most memorable television ads were for
, and Lancome. His portfolio of thirteen music videos includes
's iconic "Love Will Never Do Without You" and "Wicked Game" by
featuring supermodel Helena Christensen—both of which won MTV Video Music Awards.
Lincoln is the luxury automotive brand for Ford Motor Company (NYSE: F), committed to becoming a world-class luxury brand with compelling vehicles and an exceptional ownership experience to match. Lincoln will reveal seven new or significantly refreshed models in the next three years. For all the latest information, please visit Lincoln at facebook.com/lincoln, media.lincoln.com, or www.lincoln.com