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TheStreet Open House

QuadDirect Advances Inline Direct Mail Printing With New Modular Press System For Higher Response Rates And Improved ROI

QuadDirect, a division of Quad/Graphics, Inc. (NYSE:QUAD) is completing installation of a new “Press-Plus” solution for inline direct mail production that promises higher response rates and improved ROI. Its modular component approach allows clients greater direct mail capabilities and flexibility, while retaining the speed and efficiencies of inline production. The system can be customized to produce more sophisticated direct mail pieces using the latest response-driving ink-jet and finishing techniques. Inline mail sorting helps shorten production cycles and lower costs overall compared to prior systems.

“Our newest press installation redefines inline direct mail printing by building in the newest component capabilities required to produce increasingly personalized, targeted and engaging direct mail promotions,” said Joel Quadracci, Chairman, President & CEO of Quad/Graphics. “This press system reflects Quad’s continuing commitment to innovation, technology and leadership in inline direct mail production.”

Steve Jaeger, President of QuadDirect, added that Quad’s end-to-end inline solutions create finished mail-ready direct marketing pieces in a single, continuous production workflow. “Traditionally the efficiencies of inline production came at the expense of feature and format flexibility,” he said. “With this innovative Press-Plus design solution in our Pewaukee, Wis., location, we are able to customize and configure the press to deliver a much greater range of direct mail formats, features and solutions, while helping control both production and mailing costs.”

Typical applications include press-pasted booklets, self-mailers with single- or double-card applications, self-mailers with unique pocket designs, inline envelope packages with multiple components and much more.

The 12-unit, six-color, double-web offset press configuration is equipped with inline ink-jet, inspection, sorting and mailing technologies. Folding, perfing, cutting and gluing options provide a wider range of page size and page count flexibility. Varnishes and spot colors, UV coating, high-speed label application, and advanced ink-jet addressing and personalization are additional features that give direct marketers even more options in creative design and format execution.

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