FashionPlaytes, the leading online clothing design experience for girls ages 5 to 12, and Hasbro, Inc. today announced the launch of the MY LITTLE PONY Design Studio ( www.fpgirl.com/mlp), an innovative e-commerce experience where girls can create their own fashions and have them produced to wear.
The MY LITTLE PONY Design Studio is an extension of the FashionPlaytes and Hasbro relationship, and will further extend the MY LITTLE PONY brand into the world of fashion design. Since the opening by FashionPlaytes of the inaugural LITTLEST PET SHOP Design Studio in November 2011, girls have created over 115,000 designs. The addition of MY LITTLE PONY capitalizes on a growing trend toward customization and empowers girls to mix their favorite brands into their everyday wardrobes in a uniquely personalized way. Girls can combine embellishments with fashion-forward clothing to create truly one-of-a-kind pieces.
“We are extremely excited about extending our relationship with Hasbro to the MY LITTLE PONY brand, creating an even more compelling design experience for girls.” said Sarah McIlroy, CEO of FashionPlaytes. “The MY LITTLE PONY brand is very popular with our designers, and brings another fun, recognizable brand for our community to embrace. We've already had customers asking us when a MY LITTLE PONY studio was going to launch!”
The MY LITTLE PONY Design Studio includes a variety of customizable apparel and accessory options, including dresses, tops, bottoms and bags. Site users can create designs for their FashionPlaytes.com portfolio that can be purchased and shared with other designers on the site.
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