This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration. Need a new registration confirmation email? Click here
April 3, 2012 /PRNewswire/ -- As organizations evolve their business strategies to remain competitive in ever-changing markets, they rely on today's information to make choices for tomorrow. Empowering them with the ability to improve decision-making by predicting future outcomes,
SAP AG (NYSE: SAP) today announced
SAP® BusinessObjects™ Predictive Analysis software. The new offering aims to equip more people with a modern, user-friendly, graphically stunning tool for predictive modeling and advanced visualization. The software is intended to harness and unleash the full value of "Big Data" when coupled with the power and speed of the
SAP HANA® platform, enabling organizations to reveal and act upon untapped opportunities and hidden risks.
"There is a lot of untapped insight that could be exposed from exploding internal and external, structured and unstructured data sources," said Dan Vesset, vice president, Business Analytics solutions, IDC. "Predictive capabilities help businesses explore and identify the opportunities and risks hiding in the sea of all that big data. SAP's integrated approach to predictive analytics helps more users learn not only what has happened, but also understand why it happened, what might happen and what the best course of action is."
Predictive modeling has traditionally been the domain of statisticians and data scientists. However, the intuitive interface and stunning visualization of SAP BusinessObjects Predictive Analysis are intended to bring predictive insight to an under-served user community – the business analyst. With the software, analysts can create models either by using the predictive algorithms included or can integrate and use algorithms from the widely-used R open-source data analysis and statistical language. SAP plans to enable customers to use the software for instant insight into large data volumes to anticipate future opportunities and risks. Examples include:
Understanding how historical sales, costs and other key metrics translate to future performance
Seeing how predicted results compare with goals
Revealing the causes of customer satisfaction and employee turnover
Showing how past and emerging trends impact the bottom line
Finding correlations in data for cross-sell and up-sell opportunities
Locating anomalies and clusters for targeted analysis
Unleash the Value of Big Data With SAP HANA
While SAP BusinessObjects Predictive Analysis is planned for availability via standalone deployment, the software is also intended to uniquely unlock the value in "Big Data" when utilized with the SAP HANA database, which provides a
data mining and statistical function library. Access to data sources outside of SAP HANA is planned, including universes,
SAP® Sybase® IQ server and more.
Once data – structured, unstructured or both – is loaded into SAP HANA or an alternative data source, data and business analysts will be able to benefit from intuitive predictive modeling, beautiful advanced visualizations and data exploration, all with a drag-and-drop interface for data selection, preparation and processing.