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This agreement follows the recent distribution agreement signed by
Asseco Poland, a subsidiary of the
Asseco Group, Magic's controlling shareholder and one of
Europe's largest and most influential software vendors.
Valorista operates in
Spain as a subsidiary of
Asseco Wholesale Services, working with specialized partners in the IT industry, such as engineering companies, business and IT consultants, computer retail stores, system integrators, and more. Magic's application and
business integration platforms ideally complement Valorista's offering for the IT channel, providing its dealers with new strategic tools to respond effectively to market demands for efficient development, deployment, and integration of business applications.
Commenting on the agreement,
Eric Choppe, Managing Director of Magic Software Southern Europe, said: "This is an important step forward, as we pursue our effort to provide better and more direct support to our existing customer base in
Spain, and everywhere we operate. We aim to leverage Valorista's strong experience of the Spanish market to substantially expand our local presence in response to the growing demand for high-end development and integration solutions. This agreement also further strengthens our relationship with the Asseco Group, which provides Magic with an important gateway into many markets throughout
Fernando Puente, Valorista Sales Manager, said: "This agreement will enable Valorista to further enrich and diversify our comprehensive portfolio of value-added solutions for the IT Channel, as well as differentiating our offer from our competitors."
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