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TheStreet Open House

Spanish Broadcasting System Launches Z92 "Zalsa Y Mas" In South Florida

MIAMI, April 2, 2012 /PRNewswire/ --  Spanish Broadcasting System, Inc. (SBS) (NASDAQ: SBSA) announced today the launch of Z92 "Zalsa y Mas!" (WCMQ- 92.3FM) a radio station targeting South Florida's young Hispanic adults in the highly sought-after 25-64 demographic. Z92 provides its listeners with a wide variety of genres and outstanding music including salsa from Marc Anthony , Willy Chirino , Oscar D' Leon and other tropical sounds, from artists such as Juan Luis Guerra and many more. WMCQ Clasica 92.3FM has changed to the new Z92 and the station's new imaging voice is carried by the international salsa star, Willy Chirino . Z92 started its broadcasting transmissions on Sunday, April 1st, 2012.

WCMQ- Z92 FM's captivating format primarily features salsa music with a blend of other music genres. Z92's unique combination of rhythms positions the station as the most innovative and cutting-edge format in the marketplace. Z92.3FM becomes the second SBS Radio station broadcasting a market-specific version of "Z93" format, a sister station in Puerto Rico with similar format ranks among the top 3 on the island.

"We are very excited to introduce Z92 to South Florida," stated Felix Lopez , VP of Consolidated Sales of SBS Radio/TV Miami. "With this refreshing of the brand and format we will meet the needs of the wide variety of Hispanics in South Florida."

In addition to its revolutionary music format, Z92 will also feature some of the hottest and most dynamic on-air talent in South Florida. Talent line-up will be announced in the coming days.

"Our extensive research in the Miami market has confirmed that this covered segment was looking for a distinct format that fits the diversity, passion and energy of one of the hottest cities in America," stated Jesus Salas , EVP of Programming of SBS Radio. "We are certain Z92 will become an instant favorite in South Florida."

Z92 (Z92.3FM) joins the SBS Radio Miami family with sister stations such as WXDJ Zol 95.7FM, WRMA Romance 106.7FM and WRAZ Cima 106.3FM.

Don't miss this historic moment in Spanish radio by tuning in Monday - Sunday 24 hours a day to the new sound in South Florida Hispanic Radio, Z92 (WCMQ Z92.3FM).

www.Z92Miami.com  www.lamusica.com  www.spanishbroadcasting.com

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. SBS has 3 of the top 6 Spanish-language stations in the nation including the #1 Spanish station in America, WSKQ-FM in New York City (WPAT is ranked #3 and KLAX is ranked #6). The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events throughout the country and operates LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company's corporate Web site can be accessed at www.spanishbroadcasting.com.

Media & Press Contact :

Vladimir Gomez , Spanish Broadcasting System, Inc., Director, Marketing and Communications (305) 644-4817, vgomez@mega.tv

SOURCE Spanish Broadcasting System, Inc.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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