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Exceed Provides Additional Details On Strategic Land Purchase In Jiangxi Province

1. A Chinese acre is equivalent to approximately 1/6 of a US acre

2. The following are coordinates for the location of the "parcel of land:" (1) Latitude: 29.699351786662326 / 29 degrees 41' 57"; (2) Longitude: 115.67490399462895 / 115 degrees 40' 29".

Safe Harbor Statement

This announcement contains forward-looking statements that are based on our current expectations, assumptions, estimates and projections about us and our industry. All statements other than statements of historical fact in this form are forward-looking statements. Although we believe that our expectations expressed in these forward-looking statements are reasonable, we cannot assure you that our expectations will turn out to be correct. Our future actions could be materially different from our current expectations. A number of factors could cause to differ materially from those contained in these forward-looking statements, including but not limited to changes in our goals and strategies and our financial condition. The forward-looking statements made in this announcement relate only to events or information as of the date on which this announcement is published. We undertake no obligation to update any forward-looking statements to reflect events or circumstances after the date this announcement is published or to reflect the occurrence of unanticipated events.

About Exceed Company Ltd.

Exceed Company Ltd. designs, develops and engages in wholesale of footwear, apparel and accessories under its own brand, XIDELONG, in China. Since it began operations in 2002, Exceed has targeted its growth on the consumer markets in the second and third-tier cities in China. Exceed has three principal categories of products: (i) footwear, which comprises running, leisure, basketball, skateboarding and canvas footwear, (ii) apparel, which comprises sports tops, pants, jackets, track suits and coats, and (iii) accessories, which comprise bags, socks, hats and caps. Exceed Company Ltd. currently trades on NASDAQ under the symbol "EDS".

For further information, please contact:

Investor Relations ( Hong Kong) Mahmoud Siddig Taylor RaffertyT: +852 3196 3712E: Exceed@Taylor-Rafferty.com

Investor Relations (US) Bryan Degnan Taylor RaffertyT: +1 (212) 889-4350E: Exceed@Taylor-Rafferty.com

SOURCE Exceed Company Ltd.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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