When it comes to targeting the consumer, there are a variety of ways to approach. For example, the most risk-adverse individuals can turn to a dedicated fund like the Consumer Select Sector SPDR (XLP) in order to access a pool of defensive names like Procter & Gamble (PG) and Coca Cola (KO). On the other side of the spectrum, those looking for additional upside can turn to a niche fund like the SPDR S&P Retail ETF (XRT).
Given the current market scenario, a middle-of-the-road approach is the best bet. Boasting attractive combinations of staple and discretionary names, products like the iShares Dow Jones U.S. Consumer Goods Index Fund (IYK) and the iShares Dow Jones U.S. Consumer Services Index Fund (IWC) will allow long-term minded investors to profit from consumer resilience, while defending against a potential shake up.
10 Consumer Stocks for the Stay-at-Home Investor
April could very well end up being a strong month for the markets. However, investors should not be diving blindly into risk at this time. On the contrary, as we witnessed during March, global macroeconomic factors continue to threaten confidence. Investing in the weeks ahead will take a careful eye, a level head and perhaps most important, patience.
Written by Don Dion in Williamstown, Mass.
Select the service that is right for you!
COMPARE ALL SERVICESAction Alerts PLUS
TRY IT FREEJim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
Product Features:
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Dividend Stock Advisor
TRY IT FREENew! $49.95/yr
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
Product Features:
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Stocks Under $10
TRY IT FREEDavid Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.
Product Features:
- Model portfolio
- Stocks trading below $10
- Intraday trade alerts
- Weekly roundups
Real Money
TRY IT FREE24/7 market commentary from Jim Cramer and 20+ veteran Wall Street gurus. Get access to the latest trading ideas on stocks, options, and ETFs as well as a real-time forum to see the pros exchanging their investment ideas.
Product Features:
- Jim Cramer + 20 Wall Street pros
- Intraday commentary & news
- Real-time trading forum
- Actionable trade ideas
Real Money Pro
TRY IT FREEAll of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
Product Features:
- Real Money + Doug Kass + 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Options Profits
TRY IT FREEOur options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
Product Features:
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV