Following a successful first season of original premium Web shows targeted at women, Yahoo! Inc. (Nasdaq:YHOO), the premier digital media company, today launches the second season of its women’s slate on Yahoo! Screen ( http://screen.yahoo.com). The second season includes three new shows: “Style Studio with Rebecca Minkoff” hosted by the famed fashion designer (coming May 2012), “The Yo Show on Yahoo!,” featuring entertainment news reporter Michael Yo (launching today), and a new version of “In the Dressing Room with Cat Deeley” hosted by the fashion expert and TV personality (coming spring 2012). Yahoo! has also renewed five shows from the original women’s slate including “Let’s Talk About Love” with Niecy Nash, “Reluctantly Healthy” with Judy Greer, “Ultimate Surprises” (formerly known as “Ultimate Proposal”) with Cameron Mathison, “Chow Ciao!” with Fabio Viviani, and “Blue Ribbon Hunter” with Allison Fishman – all of which originally debuted in October 2011. Morgan Spurlock’s “Failure Club,” launched in November 2011, will continue documenting its year-long project; “omg! NOW,” Yahoo!’s daily entertainment news show will continue as well. Plus, new shows will be added to the slate in the coming months.
“In the Dressing Room with Cat Deeley,” “The Yo Show on Yahoo!” and “Style Studio with Rebecca Minkoff” add to Yahoo!’s existing industry-leading video programming, which currently reaches 61 million unique visitors per month (comScore Video Metrix, February 2012). In February 2012, Yahoo! had 21 of the top 25 original online video programs*; the top 25 Web shows include all the Yahoo! women’s slate shows with “omg! NOW” as the most visited show on the Web (nearly 13 million unique visitors per month*). From October 2011 to February 2012, the women’s slate shows have been streamed over 200 million times. All of the shows in Yahoo!’s women’s slate were designed specifically for a female audience and cover a variety of lifestyle topics, such as relationships, fashion, healthy living, cooking, entertainment, and more. The entire slate of shows will continue to be promoted throughout the Yahoo! network on omg! from Yahoo! ( http://omg.yahoo.com), the most visited entertainment news Website, and Yahoo! Shine ( http://shine.yahoo.com), the leading Website for women’s lifestyle content.
“We’re proud that we were the first in the industry to launch a slate of programming last Fall. Given its great success, we are launching a second round of production and programming for these shows targeted at women,” said Mickie Rosen, senior vice president of Yahoo! Media Network. “This is proof positive that premium Web video shows are the future of digital content, and that Yahoo! continues to lead in the space.”
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