Rorke Data, an Avnet Company (NYSE: AVT) and a data storage solutions provider, today announced expanded support for its reseller partners in the U.S. and Canada through its Select Partner Program. The Select Partner Program is designed to assist Rorke Data’s business partners in building new relationships and expanding their revenue streams through training, demand generation activities, demonstration equipment and co-branded marketing activities.
“Rorke Data has always been a channel-centric company, and our revamped Select Partner Program will provide our partners with additional resources, tools and marketing support to address the needs of their customers more effectively and profitably,” said Joe Swanson, group executive vice president, general manager sales and marketing at Rorke Data. “The Rorke Data Select Partner Program is designed to create greater engagement and loyalty with our top resellers by rewarding joint sales activities. Collaboration is key to success in the channel, and we want to help our partners better leverage our expertise and resources in the markets they serve.”
Participants in Rorke Data’s Select Partner Program must have a qualified, outbound sales team that focuses on value-added sales of data storage systems or other complementary products. Rorke Data offers two levels of partnership for its resellers: Authorized Reseller and Premier Reseller. Authorized Resellers will benefit from deal registration, comprehensive free training, sales promotions and world-class support. In addition to the benefits of being an Authorized Reseller, Premier Resellers gain additional support such as market development funds, joint marketing opportunities, lead generation, deeper discounts on demo equipment and a dedicated account manager. All partners will be able to access the program’s benefits through an online partner portal, which will provide regular communication from Rorke Data on sales and marketing activities.
“The opportunity for increased sales growth with new customers into vertical markets with Rorke Data’s high-performance storage solutions is unlimited,” said Michael Flanigan, managing partner at Oceana Digital, a systems provider for high-end digital production and a Rorke Data reseller. “The Select Partner Program gives us the support we need to identify and approach customers who want reliable storage solutions at a low cost-per-gigabyte price point.”