Buyers from Macy's, H&M and Saks Fifth Avenue serve as the judges, making on-the-spot decisions each week as they bid against each other to purchase the work of these up-and-coming designers. The night following each episode, the winning designs are available online and in retail stores in the U.S. In the end, the designer who most successfully combines fashion and business will become the next "Fashion Star" and receive the prize of a lifetime – an exclusive capsule line in each of the three retailers.
"The Fashion Star format is one-of-a-kind in reality fashion entertainment as it brings commerce and entertainment together through undiscovered designers, celebrity mentors and influential retailers in an exciting way that the world has never seen before," said John Pollak, President of Electus International. "With Fashion Star, TV viewers now have the opportunity to not only watch, but to actively participate in building the world's next major fashion brand, and we are thrilled to bring this compelling show to audiences around the world."
The Fashion Star format was developed by Ben Silverman of Electus (NBC's The Biggest Loser, The Office, and The Tudors), Rick Ringbakk of Emmy Award-winning 5x5 Media ( Jamie Oliver's Food Revolution), and E.J. Johnston and James Deutch of EJD Productions.
The show is executive-produced by Elle Macpherson, Ben Silverman of Electus, Jane Lipsitz and Dan Cutforth of The Magical Elves, Rick Ringbakk of 5x5 Media and EJ Johnston and James Deutch of EJD Productions. Electus International retains all international distribution rights.For embeddable clips and full episodes from Fashion Star, please visit NBC.com's official show site: http://www.nbc.com/fashion-star/. For artwork and a complete press kit from the show please visit the NBCUniversal Media village website at http://www.nbcumv.com/mediavillage/. Please follow us on Facebook at http://www.facebook.com/NBCFashionStar and on Twitter @NBCFashionStar. About ElectusElectus is the first integrated multimedia entertainment studio to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world. Headed by Ben Silverman in partnership with IAC [NASDAQ: IACI], the company connects advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be a true partner in campaigns and content creation. Electus International, the global distribution arm of Electus, is responsible for all international sales and distribution for Electus' programming and its studio partners as well as programs and formats from other well-known 3 rd party providers. For more information on Electus, visit www.electus.com.