Buyers from Macy's, H&M and Saks Fifth Avenue serve as the judges, making on-the-spot decisions each week as they bid against each other to purchase the work of these up-and-coming designers. The night following each episode, the winning designs are available online and in retail stores in the U.S. In the end, the designer who most successfully combines fashion and business will become the next "Fashion Star" and receive the prize of a lifetime – an exclusive capsule line in each of the three retailers."The Fashion Star format is one-of-a-kind in reality fashion entertainment as it brings commerce and entertainment together through undiscovered designers, celebrity mentors and influential retailers in an exciting way that the world has never seen before," said John Pollak, President of Electus International. "With Fashion Star, TV viewers now have the opportunity to not only watch, but to actively participate in building the world's next major fashion brand, and we are thrilled to bring this compelling show to audiences around the world."
Electus International Secures Global Presence For Fashion Star In Nearly 75 Countries Including Australia, Canada, Brazil, Korea, Germany, France And Turkey, As Well As Across Asia And Latin America
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