Electus International Secures Global Presence For Fashion Star In Nearly 75 Countries Including Australia, Canada, Brazil, Korea, Germany, France And Turkey, As Well As Across Asia And Latin America
NEW YORK, April 2, 2012 /PRNewswire/ -- Ben Silverman's multimedia entertainment studio Electus, an operating business of IAC (Nasdaq: IACI), today announced that its global distribution arm, Electus International, has secured finished tape distribution deals for the first season of Fashion Star, its hit reality fashion competition series hosted and executive produced by Elle Macpherson, with major networks in nearly 75 countries– including Australia (Network 10), Canada (CTV), French Canada (Mlle, a specialty channel of TVA), Korea (CJ E & M), and Brazil (Globosat), as well as across Asia (Diva Universal) and Latin America (Fox International Channels Latin America). Electus International has also secured local format deals in Australia (Network 10), Germany (Tresor TV), France (Shine France) and Turkey (Sera Films), with many more deals closing this week in Cannes. In the 10-episode competition series, Macpherson is joined by fashion icons Jessica Simpson, Nicole Richie and John Varvatos who serve as celebrity mentors. Fashion Star is part of an ever-growing Electus slate that will be brought to market at MIPTV in Cannes, France in April 2012. Fashion Star currently airs in the U.S. on Tuesday nights at 10pm on NBC.
Fashion Star gives 14 unknown designers a life-changing opportunity to win a multi-million dollar contract to launch their clothing lines in Macy's, H&M and Saks Fifth Avenue – three of the largest retailers in the U.S. Contestants are put to the test to see how they react in a variety of real-world scenarios to determine who has the vision and desire to build a fashion empire. With top experts as their guides and mentors throughout the process, competing designers have to be as adept in the business of fashion as they are in their creativity.
Each episode kicks off with an exhilarating fashion show featuring musical performances, dancers, and models in front of a live studio audience. Every fashion show will be built around a weekly challenge that is designed to further develop each designer's brand.
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