This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Express Launches New Loyalty Program

COLUMBUS, Ohio, April 2, 2012 /PRNewswire/ --  Express, Inc. (NYSE: EXPR), a specialty retail apparel chain, today announced the launch of Express NEXT, an innovative new points-based loyalty program open to all Express customers throughout the United States. Inspired by customer feedback and extensive market research, Express NEXT replaces the previous loyalty program that was only available to Express Credit Card holders, and is designed to meet the Express shopper's habits both in-store and online, as well as reward brand interaction via social media.

(Photo: http://photos.prnewswire.com/prnh/20120402/NY79644 )

"Express NEXT is a natural evolution of our loyalty program and aligned with how our customers shop and connect with our brand today. We understand what they love about the brand and designed a program that best engages and rewards them," said Jim Wright, senior vice president of marketing of Express.

This custom-built program gives Express shoppers more of what they love out of their retail experience. Points are earned both in-store and online at express.com, but with Express NEXT shoppers can accumulate additional rewards points as they visit different Express store locations and engage with the brand via social media platforms. This way, points are not only earned when she buys her favorite pair of Editor pants, but also when he posts about the 1MX shirt on Twitter.

"Our customer engages with us on many different levels," added Wright, "and we are now able to encourage even greater engagement and reward our customers for these deeper relationships."

A simple registration process provides customers with an elevated level of brand engagement which starts with only an e-mail address and phone number. Express shoppers can instantly begin their Express NEXT membership and track online as they accrue points. Express NEXT members do not have to carry rewards certificates or cards; all accumulated point information is managed electronically and applied to the customer's order directly from the point-of-sale.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,132.70 -81.72 -0.45%
S&P 500 2,104.50 -6.24 -0.30%
NASDAQ 4,963.5270 -24.3630 -0.49%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs