ADTRAN®, Inc., (NASDAQ:ADTN), a leading provider of next-generation networking solutions, today announced it has been named to CRN’s 2012 Partner Programs Guide, as well as awarded a 5-Star Partner rating. The 2012 CRN Partner Program Guide recognizes those vendors who have channel programs and derive a portion of their sales through the indirect IT Channel. CRN’s 5-Star rating is awarded to an elite subset of Partner Program vendors who give solution providers inventive, best-in-class channel programs. The ADTRAN ADvantage Partner Program was recognized for the innovative tools and resources it provides channel partners to build higher margin solutions for their customers’ networks.
“ADTRAN is committed to developing new opportunities, securing new business and improving profitability for our channel partners,” said Ted Cole, ADTRAN vice president, channel sales. “The ADvantage Partner Program continues to support open sourcing options, offer world-class technical support before and after the sale, and reward partners for their effort and investment in ADTRAN’s advanced networking technologies and solutions.”
Through ADTRAN’s ADvantage Partner Program, channel partners gain access to valuable resources that improve their competitive edge. The program is designed to deliver valuable benefits that help build and strengthen channel partners’ business, through a wide array of valuable tools that allow the channel to respond more effectively to the demands of customers and the marketplace. ADvantage program benefits include comprehensive sales and marketing support, training and certification, technical support, lead generation, margin enhancements, market development funds and much more.
“The companies listed in CRN’s 2012 Partner Programs Guide represent a comprehensive list of the best channel programs in the market today,” said Kelley Damore, VP and editorial director for UBM Channel’s CRN. “The 5-Star rating is reserved for vendors that understand that a successful partnership does not rely solely on the technology. By offering their partners tools, education and regular updates, vendors on this list go above and beyond traditional support to ensure a mutually beneficial partnership.”In building the list, UBM Channel Research developed a methodology in which vendors are assessed on information provided in their completed applications. The objective criteria take into account each vendor’s investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support and communication. The 2012 Partner Programs Guide and 5-Star Partner listing will be featured on CRN.com and in the March 2012 issue of CRN. About UBM Channel UBM Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. UBM Channel is a UBM company. To learn more about UBM Channel, visit us at www.ubmchannel.com. About UBM plc UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries is organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com. About ADTRAN ADTRAN, Inc. is a leading global provider of networking and communications equipment, with a portfolio of more than 1,700 solutions. ADTRAN's products enable voice, data, video and Internet communications across a variety of network infrastructures. ADTRAN solutions are currently in use by service providers, private enterprises, government organizations, and millions of individual users worldwide.