General Mills and Big Machine Label Group’s star-studded roster of country music artists are teaming up with Feeding America to Outnumber Hunger in a national initiative that helps fight hunger in local communities. Outnumber Hunger will help Feeding America secure up to 15.6 million meals for local food banks.
President and CEO of Big Machine Label Group, Scott Borchetta, left, Jay DeMarcus, Joe Don Rooney, and Gary LeVox of the band Rascal Flatts announce a partnership with General Mills, Feeding America and Big Machine Label Group at the Outnumber Hunger launch event Friday, March 30, 2012 in Las Vegas. (Isaac Brekken/AP Images for General Mills)
This press release has an accompanying Smart Marketing Page providing further details about the organization, products and services introduced below. You can access the Smart Marketing Page via the following link: http://www.businesswire.com/smp/OutnumberHunger/
According to the USDA, an estimated 49 million Americans struggle with hunger, making the issue a growing reality in every community. By simply entering codes from specially-marked General Mills products at OutnumberHunger.com, Americans can help make a difference in their local communities at a time when it matters most.
“Hunger is a year-round issue but it can be especially critical in the spring, so Feeding America food banks need help now,” said Vicki B. Escarra, president and CEO, Feeding America. “The combined reach that General Mills and Big Machine Label Group’s artists bring to the hunger crisis will help provide critical resources at this key time.”This powerful group of partners is using its collective voice to rally Americans for the cause. Codes will appear on millions of specially-marked packages of General Mills products to give people the chance to help Feeding America secure five meals on behalf of their local food banks. For every code entered by March 1, 2013, General Mills will donate $0.65 to Feeding America – enough to secure five meals on behalf of local food banks – up to a total maximum donation of $2,100,000. General Mills has already donated $700,000 and will donate up to an additional $1,400,000 based on online code entry and other consumer actions.