March 29, 2012
The latest figures from the Office of National Statistics show that every household in the UK has £430 less to spend today than they did in 2010, as household disposable income fell by 1.2 % last year, the biggest annual fall in spending power since 1977. However, going by the latest research from leading independent digital marketing agency, Greenlight, it seems this has not stifled UK consumer appetite for entertainment which would seem to have taken a thrifty, some might even say active and cultured route too.
The Agency's latest report, '
Entertainment Retail - Issue 8
' profiles online search behaviour in the entertainment retail sector, covering Gaming Consoles & Games, Going Out, Movies and Music. It also reveals the most visible brands, retailers and review sites in each sub-sector and assesses those that interacted well on social media networks.
What happened to the sound of music?
report reveals there were 5.3 million searches made for entertainment-related keywords in January. Searches pertaining to movies and going out, accounted for the majority of these searches - 39% and 28%, respectively. This compares to a share of 25% for Gaming consoles & Games and a mere 8% for Music!
Movies - Online movies a real show-stopper
Movie-related searches accounted for more than 2.1 million in January with the term 'Watch movies online' accounting for 32% of all searches performed for the sub-sector. It was also the most popular search term overall. 'Films' followed with a 5% share.
According to Greenlight's league table, the two most visible websites in the
listings were Movie 2k and Allu. Both attained a sizeable share of voice, achieving 46% and 45%, respectively.
Netflix was the most visible advertiser online, achieving an 83% share of voice.