This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

3 Things You Should Know About Small Business: March 29

NEW YORK ( MainStreet) -- What's happening in small business today?

1. How to tell if you're acquiring an Apple or a Gateway.

If you think your company could benefit from an innovation-driven acquisition, Harvard Business Review shares a few considerations for business owners before agreeing to the purchase.

First, innovation is always a gamble. However the acquisition should be based on "something other than a Hail Mary pass or ill-defined synergies," the article says.

Second, consider how hard your company may have to work to differentiate the product resulting from the acquisition.

Are you buying the company for what you can learn from it or what you can teach it? "If it's the latter, you might want to reconsider," the article says.

Finally, weigh the pros and cons of the financials against the value of innovation.

"Who can say what the possibility of innovation is really worth? In the late 1990s, nobody acquired Gateway or Apple (APPL). However, Apple did get Steve Jobs back and purchased his company, Next. The market reaction to all of this was mixed, but the trajectory was set for one way: higher," the article says.

2. Is it necessary for entrepreneurs to know how to code?

Getting a startup going requires entrepreneurs to wear many hats, but with so much of business going online and through social media sites these days, many are adding programming to their skill set.

And now, it's looking more like investors want to see that skill set too. According to Entrepreneur, one entrepreneur pitching his product during a SXSW panel was interrupted by a potential investor who asked: "Do you code?"

The entrepreneur said no, but is probably looking at programming classes as we speak.

3. Learn why you should optimize your mobile search.

Googling your favorite restaurant on a smartphone is becoming much more popular than doing so on a desktop computer. Mobile search is growing so fast that it's even beating Google's (GOOG) predictions, according to Quick Sprout, which cited Google's eBook Zero Moment of Truth.

For small businesses, optimizing your Web site so that it can be found via mobile apps is crucial, Quick Sprout says.

"Some people might say that because they are doing traditional SEO they are doing SEO, so that basically there is no difference between the two," the article says. "The main reason why mobile sites demand different SEO standards is that the mobile experience is so much different than the desktop version. If you try to apply traditional principles you aren't going to get the same results."

For instance, in traditional searches users are using keywords, but this is not always the case in mobile search. Or they might be using keywords in different contexts. Additionally, searchers don't want to scroll, meaning the top three positions on a search page matter even more in mobile.

-- Written by Laurie Kulikowski in New York.

To contact Laurie Kulikowski, send an email to: Laurie.Kulikowski@thestreet.com.

To follow Laurie Kulikowski on Twitter, go to: http://twitter.com/#!/LKulikowski

>To submit a news tip, email: tips@thestreet.com.

RELATED STORIES:







Follow TheStreet on Twitter and become a fan on Facebook.

Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,061.65 +87.34 0.51%
S&P 500 0.00 -2.75 -0.14%
NASDAQ 4,533.9690 -15.2570 -0.34%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs