Guinness Anchor Berhad Selects Accenture To Transform Its Sales Systems

Accenture (NYSE: ACN) has signed a contract with Guinness Anchor Berhad (GAB) to license and implement its Accenture CAS software platform. The move is designed to help the leading Malaysian beer and stout company achieve excellence across its sales operations. Financial terms of the agreement were not disclosed.

Under the terms of the agreement, Accenture will implement the Accenture CAS software platform to help GAB deliver an improved distributor management system and gain enhanced insights into the performance of its in-store promotions. As a result, GAB will be able to forecast demand more accurately, track and measure the success of its marketing activities, and drive increased sales.

The Accenture CAS software platform will replace multiple systems currently in use at GAB. It will offer the brewer a consistent sales platform that is fully integrated into its overall IT landscape, enabling better returns on commercial investments, streamlined business processes, greater efficiency and simplicity.

“The Accenture CAS software platform stood out as a clear winner when we considered the functionality, usability, scalability and cost,” said Charles Ireland, managing director of GAB. “Accenture has a proven track record of similar implementations in the consumer goods industry and a clear understanding of our business. Once the solution is implemented, our infrastructure will truly be world-class, and consistent with our vision of becoming an icon in business.”

Henning Fromme, Accenture CAS product strategy and development lead, said, “This program will help GAB win at the store shelf by providing the company with greater visibility and insights at a store level. GAB is taking an important step to improve its IT landscape by leveraging our sophisticated technology platform to enable enhanced sales performance, and we are looking forward to collaborating with them on this crucial transformation.”

Accenture CAS offers an integrated suite of retail execution and trade promotion management software, including direct store delivery, field service and trade promotion optimization and is part of the Accenture Software portfolio of products.

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