This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

“Welcome In” To American Express’ Newest Brand Campaign Entitled, “The Membership Effect”

Stocks in this article: AXP

American Express announced the launch of its latest television and digital brand campaign entitled, “The Membership Effect,” which chronicles the power of the unique benefits and innovations available to the millions of American Express Cardmembers and merchant partners connecting globally every day.

The campaign is the centerpiece of a broader effort that American Express is taking to educate its customers about the potential that American Express offers to connect people to possibilities through the power of its network, or “The Membership Effect.” The American Express network connects millions of consumers, merchants and businesses around the globe in a payments and commerce ecosystem that creates value for all its participants. American Express is built on relationships, insights gleaned from data, and the ability to use these assets to enhance lives and build business success for its customers.

The campaign aims to showcase how American Express delivers benefits, rewards, savings and experiences for customers and services and relationships that help its merchant partners succeed through television spots featuring actor/comedian Aziz Ansari, chef/restaurateur Thomas Keller and the Company’s Small Business Saturday initiative.

The campaign also introduces a new tagline for American Express, “Welcome In,” to highlight that membership in a networked world is inclusive, ambitious and emphasizes the advantages that come from belonging to the American Express community, called out as “the power of all of us.”

The campaign kicked off on March 15 and has aired during primetime lineups on CBS, NBC and Fox and will include such network hits as American Idol, Glee, CSI, Big Bang Theory, Saturday Night Live, Touch, Smash and The Voice. Thirty-second and sixty-second versions of the Keller and Small Business Saturday executions will air across more than two dozen broadcast and cable networks including AMC, ESPN, TBS and Comedy Central throughout the spring. The digital campaign includes a heavy presence across Facebook, Twitter and Apple’s iAd mobile platform.

1 of 3

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,356.87 +288.00 1.69%
S&P 500 2,012.89 +40.15 2.04%
NASDAQ 4,644.3120 +96.4780 2.12%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs