This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

"The Andersons" Learn Briggs & Stratton Engines Matter

MILWAUKEE, March 28, 2012 /PRNewswire/ -- Briggs & Stratton Corporation (NYSE: BGG) would like to invite homeowners to learn why Briggs & Stratton® engines matter.  This spring, Briggs & Stratton is launching a targeted national advertising campaign featuring four broadcast radio advertisements and a dedicated website – EnginesMatter.com.  Homeowners will learn how important it is to choose the right engine when buying a new lawnmower and why Briggs & Stratton® engines are trusted by nearly 60 million households to power their lawn care equipment. 

The "Moments of Truth" campaign, as it is being referred to internally at Briggs & Stratton, follows a fictional couple – "The Andersons" – as they discover their own moments of truth while shopping for a new lawnmower. Throughout their shopping process, the Andersons receive some friendly advice from the neighbors and learn about the importance of a dependable engine from a knowledgeable sales person.  Their final moment of truth turns to true joy when they experience the quick and easy-to-start Briggs & Stratton® engine on their newly purchase lawnmower for the first time.

"We wanted the radio spots to convey, in a fun way, the social pressure you feel when you're the neighbor who isn't getting the grass cut," said Rick Zeckmeister, vice president of marketing and consumer planning for Briggs & Stratton.  "When we survey homeowners about their lawnmowers, the ability to get the mower started always comes up as the thing that frustrates or delights them the most.  We want to send a clear message to homeowners that having a Briggs & Stratton engine on your mower will help ensure that you're the neighbor that gets the grass cut well," continued Zeckmeister.

Homeowners who are seeking to buy their first lawnmower, or replace an old one, and visit EnginesMatter.com will learn that Briggs & Stratton is the engine brand that is trusted by millions of households and 8 out 10 of the leading power equipment brands.   Homeowners who already own a lawnmower powered by a Briggs & Stratton engine can share their favorite engine and yard care stories by visiting EnginesMatter.com.  Visitors will also learn more about Briggs & Stratton's:
  • Strong commitment to manufacturing engines in the U.S.
  • History of innovation as the world's largest producer of engines for outdoor power equipment.
  • Efforts to be a more environmentally sustainable company.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

Chart of I:DJI
DOW 16,643.01 -11.76 -0.07%
S&P 500 1,988.87 +1.21 0.06%
NASDAQ 4,828.3250 +15.6170 0.32%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs