March 28, 2012
/PRNewswire/ -- Food Lion launched today its new brand strategy in 268 stores in
and North Carolina. These markets are the first stores in 2012 to unveil the new strategy, which is based on customer feedback and continues to position the company for future success.
"We invite customers to visit their local Food Lion, where they will experience firsthand the enhancements we have made in our stores," said
Cathy Green Burns
, president of Food Lion. "As part of our new strategy, we are committed to being recognized as a price leader, making our stores easier to shop, offering the greatest value in store brands and providing fresh produce. We believe our new brand strategy enables us to better serve our customers in these markets."
To celebrate the launch, Food Lion is holding grand opening festivities at all of the 268 stores, including providing the first 200 customers at each location a bag of free groceries on March 28. In addition, the company plans to donate
in store brand food products to local charities, including
to Operation Homefront Hampton Roads,
to the Blue Ridge Area Food Bank,
to Feeding America Southwest Virginia and
Food Lion's new brand strategy offers customers lower prices on 6,000 items throughout the store and access to quality store brand products at lower prices, including the company's
value tier, as well as fresh produce and an easy and convenient shopping experience.
The company launched the new brand strategy in cities across the states of
, including stores in the greater markets of
Charleston, W. Va.
Bluefield, W. Va.
, along with several stores in the Outer Banks of
. The company also remodeled 20 stores, including 18 locations in
and two locations in North Carolina. In addition, as previously announced in January, the company transitioned eight Bloom and six Bottom Dollar Food stores in these markets to Food Lion stores today. A full list of stores may be viewed at
The new brand strategy first launched in the
, markets, as well as
"We are very pleased with the reaction from our customers since we began rolling out our new brand strategy last year," Green Burns added. "We look forward to winning new customers and continuing to serve our existing customers with enhanced Food Lion stores, and bringing the strategy to life in additional locations across our footprint later this year."