This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Standard Register Introduces New Marketing Solutions To Help Companies Easily Execute Multi-Channel Marketing Campaigns And Localize Content

Stocks in this article: SR

Standard Register (NYSE:SR), a leading provider of critical communications management solutions, today introduced two new marketing solutions – Digital Direct Marketing and Local Marketing, which provide customers even more flexibility, control and security when launching and managing national direct and sales channel focused marketing activities.

“For many companies, managing and executing their branded messages across various sales and marketing organizations can be a challenging and expensive endeavor. Marketers are being asked to show return on investment for every campaign, and are contending with a growing number of options that can be used to communicate with an ever more fragmented and localized audience,” said Jeff Allen, Director, Marketing, Commercial Markets. “These new solutions help ensure content is relevant and consistent across all sales and marketing channels while helping balance the corporate need to protect the brand and obtain measurable results with the local market rep’s desire for flexibility and customized content. Some of the most recognized brands in the world are using Standard Register to help sequence, execute, and measure the results of their national and local marketing campaigns, with spectacular results.”

Digital Direct Marketing assists companies in managing and executing targeted, cross-media campaigns that advance their reputation, create sales leads, grow revenue and build customer insight. It can integrate customer touchpoints, including Web, mobile phones, email, direct mail and traditional mass media, to allow companies to deliver targeted, personalized communications that attract, retain and grow their customer base.

Local Marketing can give companies the control and flexibility they need to maintain brand consistency across sales channels while enabling local users to create and deliver personalized communications and sales and marketing collateral. The solution also provides marketers with the peace of mind that their brand standards will be maintained throughout their sales and distribution networks.

Both the Digital Direct and Local Marketing Solutions utilize the company’s existing SMARTworks ® Enterprise Marketing Management platform, which is a cloud-based technology framework that enables asset management, workflow configuration, financial settlement, and user management in the industry’s most secure, scalable environment.

Standard Register recently introduced new features and capabilities for SMARTworks. These include:

  • Salesforce.com integration that provides seamless integration between the leading CRM platform, and Standard Register’s Local and Digital Direct Marketing solutions
  • Secure Email marketing capabilities that enable marketers to place brand and message-controlled email templates into the sales channel, while allowing end users to personalize and execute email campaigns in their local markets
  • On-Demand Publishing enhancements that allow marketers, sales trainers and product managers the ability to create and publish branded documentation, product literature, and Point of Sale materials such as posters and banners
  • Nonpublic Personal Information (NPI) identification that allows users who are publishing files containing nonpublic personal information, to flag orders and assist in ensuring that their contents are managed through the company’s secure digital production network

Digital Direct and Local Marketing Solutions are part of the Standard Register Global Marketing Services Suite. The Suite, a family of scalable and secure solutions, is designed to help companies effectively protect the integrity of the brand from campaign inception, planning and execution to delivery and tracking.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs