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Attitude Drinks Announces Distribution Agreement With Florida Distributing Company

PALM BEACH GARDENS, Fla., March 27, 2012 /PRNewswire/ -- Attitude Drinks (OTC.BB:ATTD) (OTCQB:ATTD), an innovative beverage brand development company and creator of Phase III®  Recovery, today announced an agreement between the company and Florida Distributing Company headquartered in Orlando, Florida. This distribution agreement is significant as Phase III® is currently distributed throughout the majority of the state. Florida Distributing Company distributes beverages to over six thousand accounts throughout Central Florida and is a partner with over fifty suppliers.

Jack Shea, Executive Vice President of Sales for Attitude Drinks, commented, "We are happy to have Florida Distributing as a partner in the important Central Florida region. This area is home to active people who are the primary consumers of Phase III® Recovery."

"We are excited to partner with Attitude Drinks and believe these products have great potential in the Central Florida market," commented Joe Quinlivan, Director of Marketing for Florida Distributing.

About Attitude Drinks, Inc.Attitude Drinks, Inc. is an innovative beverage brand development company with a pure milk recovery drink, exploiting recent scientific evidence, confirming the benefits of milk and protein as an exercise recovery aid. Phase III®  is sold in select local, regional and national markets including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, including recent clinical trial results, visit www.attitudedrinks.com.

About Florida Distributing CompanyTo learn more about Florida Distributing, visit www.floridadistributing.com.

This news release contains forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In light of these uncertainties, the forward-looking events referred to in this release might not occur.

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