This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Two TechTarget Campaigns Named Finalists In The Fourth Annual Internationalist Awards For Innovation In Media

Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced that two campaigns it developed in collaboration with its clients’ advertising agencies, ZenithOptimedia for Oracle ® and MediaCom for Dell ®, have been named to the shortlist for the fourth annual Internationalist Awards for Innovation in Media run by The Internationalist magazine. Other global brands named as finalists include; Chevy, Chrysler, Coca-Cola, MasterCard, Paramount Pictures, Procter & Gamble, TD Bank and Volvo.

“We are very excited to have our media innovations recognized internationally among so many well-known brands like Coca-Cola, MasterCard, and P&G,” said TechTarget CEO, Greg Strakosch. “These two TechTarget campaigns with Oracle and Dell show how innovative BtoB media is today and they are producing great results,” continued Strakosch.

The nominated Dell Social Reader™ campaign was the first deployment of TechTarget’s social collaboration platform, Social Engage™, which enables information technology (IT) professionals to participate in real-time, online discussions with their peers on topics such as cloud computing, data center management, IT security, and healthcare IT. The audience can access this platform through an embedded application in Dell white papers, expandable rich media banners, and, a custom-built community website. This campaign ran as part of Dell’s global “The power to do more ®” campaign.

Oracle’s Building a Better Business campaign, which ran across Europe, focused on generating leads from senior IT decision-makers at large global companies and has delivered superior returns. It combines a custom microsite, TechTarget Engage™ units, including Demand Engage™, as well as custom lead nurturing, and local language content for each country. The pioneering mobile microsite has found huge success in generating interested sales leads with a simplified registration form designed specifically for mobile devices. Due to its success, this media campaign is going on its second year.

According to The Internationalist, the 4th Annual Internationalist Awards for Innovation in Media are a response to voices in the industry calling for international examples of best practices as media takes a leadership role in the complex world of marketing strategy. Innovation is essential to today's effective media thinking in a world where messages are becoming increasingly global. The awards are an acknowledgment of how marketing insight is affected by today's revolution in media. Their goal is to honor great media strategy that also brings results. This year's record number of entries came from 27 countries.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.74 0.00%
FB $117.58 0.00%
GOOG $693.01 0.00%
TSLA $240.76 0.00%
YHOO $36.60 0.00%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs