Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced that two campaigns it developed in collaboration with its clients’ advertising agencies, ZenithOptimedia for Oracle ® and MediaCom for Dell ®, have been named to the shortlist for the fourth annual Internationalist Awards for Innovation in Media run by The Internationalist magazine. Other global brands named as finalists include; Chevy, Chrysler, Coca-Cola, MasterCard, Paramount Pictures, Procter & Gamble, TD Bank and Volvo.
“We are very excited to have our media innovations recognized internationally among so many well-known brands like Coca-Cola, MasterCard, and P&G,” said TechTarget CEO, Greg Strakosch. “These two TechTarget campaigns with Oracle and Dell show how innovative BtoB media is today and they are producing great results,” continued Strakosch.
The nominated Dell Social Reader™ campaign was the first deployment of TechTarget’s social collaboration platform, Social Engage™, which enables information technology (IT) professionals to participate in real-time, online discussions with their peers on topics such as cloud computing, data center management, IT security, and healthcare IT. The audience can access this platform through an embedded application in Dell white papers, expandable rich media banners, and DellEmpowers.com, a custom-built community website. This campaign ran as part of Dell’s global “The power to do more ®” campaign.
Oracle’s Building a Better Business campaign, which ran across Europe, focused on generating leads from senior IT decision-makers at large global companies and has delivered superior returns. It combines a custom microsite, TechTarget Engage™ units, including Demand Engage™, as well as custom lead nurturing, and local language content for each country. The pioneering mobile microsite has found huge success in generating interested sales leads with a simplified registration form designed specifically for mobile devices. Due to its success, this media campaign is going on its second year.According to The Internationalist, the 4th Annual Internationalist Awards for Innovation in Media are a response to voices in the industry calling for international examples of best practices as media takes a leadership role in the complex world of marketing strategy. Innovation is essential to today's effective media thinking in a world where messages are becoming increasingly global. The awards are an acknowledgment of how marketing insight is affected by today's revolution in media. Their goal is to honor great media strategy that also brings results. This year's record number of entries came from 27 countries.