This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Two TechTarget Campaigns Named Finalists In The Fourth Annual Internationalist Awards For Innovation In Media

Stocks in this article: TTGT

Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced that two campaigns it developed in collaboration with its clients’ advertising agencies, ZenithOptimedia for Oracle ® and MediaCom for Dell ®, have been named to the shortlist for the fourth annual Internationalist Awards for Innovation in Media run by The Internationalist magazine. Other global brands named as finalists include; Chevy, Chrysler, Coca-Cola, MasterCard, Paramount Pictures, Procter & Gamble, TD Bank and Volvo.

“We are very excited to have our media innovations recognized internationally among so many well-known brands like Coca-Cola, MasterCard, and P&G,” said TechTarget CEO, Greg Strakosch. “These two TechTarget campaigns with Oracle and Dell show how innovative BtoB media is today and they are producing great results,” continued Strakosch.

The nominated Dell Social Reader™ campaign was the first deployment of TechTarget’s social collaboration platform, Social Engage™, which enables information technology (IT) professionals to participate in real-time, online discussions with their peers on topics such as cloud computing, data center management, IT security, and healthcare IT. The audience can access this platform through an embedded application in Dell white papers, expandable rich media banners, and, a custom-built community website. This campaign ran as part of Dell’s global “The power to do more ®” campaign.

Oracle’s Building a Better Business campaign, which ran across Europe, focused on generating leads from senior IT decision-makers at large global companies and has delivered superior returns. It combines a custom microsite, TechTarget Engage™ units, including Demand Engage™, as well as custom lead nurturing, and local language content for each country. The pioneering mobile microsite has found huge success in generating interested sales leads with a simplified registration form designed specifically for mobile devices. Due to its success, this media campaign is going on its second year.

According to The Internationalist, the 4th Annual Internationalist Awards for Innovation in Media are a response to voices in the industry calling for international examples of best practices as media takes a leadership role in the complex world of marketing strategy. Innovation is essential to today's effective media thinking in a world where messages are becoming increasingly global. The awards are an acknowledgment of how marketing insight is affected by today's revolution in media. Their goal is to honor great media strategy that also brings results. This year's record number of entries came from 27 countries.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs