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DealerTrack Experts To Speak On Digital Retailing And Vehicle Inventory Merchandising At Digital Dealer Conference In April

LAKE SUCCESS, N.Y., March 27, 2012 /PRNewswire/ -- DealerTrack (Nasdaq: TRAK) today announced that Peter Batten, director, Digital Retailing Solutions, and Dennis Carey, director, Inventory Management Solutions, will be featured speakers at the 12th Digital Dealer Conference, April 3rd-5th, in Orlando, Florida.

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During their sessions, the DealerTrack experts will use real-world and best practice examples to demonstrate how technology can help move inventory and deliver bottom-line results to one's dealership.  The following are the details about the individual sessions:

  • Wednesday, April 4th – 11:00 – 11:50 a.m.Why Move More of Your Dealership's Sales Process Online? (Session 215 - Peter Batten) – According to Batten, "Today's path to a vehicle sale is more likely to be electronic than face-to-face.  This shift in consumer preference holds enormous benefits for dealerships, if a dealer embraces it. By moving more of the sales process online, it will lead to more engaged consumers, more qualified leads, and faster sales for a dealership."
  • Wednesday, April 4th – 4:30 – 5:20 p.m.Internet Time to Market: How to Buy and Sell Pre-Owned on the Internet (Session 246 – Dennis Carey) – "The proper use of technology, and specifically the Internet, can dramatically improve the overall profitability and efficiency of a dealership," said Carey. "Some of the largest and most progressive dealer groups in the country are more effectively managing and moving inventory in their dealerships through the use of the latest inventory management solutions and innovations."

In addition to these sessions, DealerTrack will be exhibiting its Digital Retailing solutions, award-winning Dealer Management System (DMS), its new DealerTrack eCarList inventory management platform, and mobile apps at the DealerTrack booth (#509).

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