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Zhongpin Announces Receipt Of Non-Binding Going Private Proposal From Its Chairman At $13.50 Per Share

These projections involve risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, which may include but are not limited to such factors as downturns in the Chinese economy, unanticipated changes in product demand, interruptions in the supply of live pigs and or raw pork, the effects of weather on hog feed production, poor performance of the retail distribution network, delivery delays, freezer facility malfunctions, Zhongpin's ability to build and commence new production facilities according to intended timelines, the ability to prepare Zhongpin for growth, the ability to predict Zhongpin's future financial performance and financing ability, changes in regulations, and other information detailed in Zhongpin's filings with the United States Securities and Exchange Commission. These filings are available from www.sec.gov or from Zhongpin's website at www.zpfood.com.

You are urged to consider these factors carefully in evaluating Zhongpin's forward-looking statements and are cautioned not to place undue reliance on those forward-looking statements, which are qualified in their entirety by this cautionary statement. All information provided in this news release is as of the date of this release. Zhongpin does not undertake any obligation to update any forward-looking statement as a result of new information, future events, or otherwise, except as required by law.

For more information, please contact:

Zhongpin Inc.Mr. Sterling Song (English and Chinese)Director of Investor RelationsTelephone +86 10 8286 1788 extension 101 in Beijing ir@zhongpin.com

Mr. Warren (Feng) Wang (English and Chinese)Chief Financial OfficerTelephone +86 10 8286 1788 in Beijing warren.wang@zhongpin.com

Christensen

Mr. Julian (Yujia) Zhao (English and Chinese)Telephone +86 10 5826 4727 in Beijing yzhao@christensenir.com

Mr. Tom Myers (English)Mobile +86 139 1141 3520 in Beijing tmyers@christensenir.com

PROPOSAL LETTER

March 27, 2012Board of DirectorsZhongpin Inc.21 Changshe Road, Changge City Henan Province China 461500

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