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TheStreet Open House

Princess Cruises Brand To Enter Japanese Market With Largest Deployment Ever By A Global Cruise Line





SANTA CLARITA, Calif., March 27, 2012 /PRNewswire/ -- Responding to the growing interest for cruising in Japan, Carnival Corporation & plc is introducing the largest deployment ever by a global cruise line in the Japanese market when it brings Sun Princess to Japan for a spring to summer season of cruising in April 2013.

One of the world's leading cruise line brands, Princess Cruises, is launching an 87-day program featuring a total of nine cruises on seven different itineraries operating April through July of next year from both Yokohama and Kobe. The cruises will be from nine to 12 days in length.

The unique itineraries have been customized for the Japanese vacation market, and will launch with the most significant national holiday of Golden Week, a nine-day cruise on April 27, 2013 which includes two days in Hakata during the renowned Dontaku Festival.

Underscoring the importance of Japan in the growing worldwide cruise market, Carnival Japan, Inc. has been formed to sell the Princess Cruises brand and certain other Carnival brands in Japan, with Princess Cruises being the brand to launch this largest cruise season in the Japanese market. Carnival Japan, Inc. is part of Carnival Corporation & plc, a global cruise company and one of the largest vacation companies in the world. Carnival Japan will be based in Tokyo and overseen by Eiko Kijima, who will be on the board of directors of Carnival Japan.

"Our new Japan deployment is three times larger than that of any competitive international cruise program, with superior itineraries specifically designed for the Japanese market," said Alan Buckelew, Princess Cruises president and chief executive officer. "It's the very first time a global cruise line is offering a full season of cruises from April to July designed specifically for passengers from Japan. We believe that our unique itineraries and onboard experience will prove extremely popular and will help to introduce cruise vacations to a growing number of Japanese vacationers."

Approximately 18,000 passengers are expected to be carried during this first season of cruising in Japan.

Highlights of other itineraries include overnight stays at cities with popular annual festivals, destinations known for their natural hot springs, northern ports of Japan and foreign ports in Korea and Taiwan, among others.

The 2013 Japan homeport program features the following cruises:

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