This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
See Cramer's multi-million dollar portfolio for FREE and get his new book Get Rich Carefully! Learn More

How to Get Rich on the Salad Course

This story has been updated with new information.

CONSHOHOCKEN, Pa. (MainStreet) -- Saladworks chairman and founder John Scardapane gets the same thing every time he orders from the quick-service franchise: a turkey club salad with blue cheese dressing and Russian dressing.

"Occasionally I get a sandwich, but most of the time I get a turkey club salad," the former chef says.

Saladworks has 100 franchises on the East Coast and is expanding West and abroad.

While he may not get the healthiest item on the menu -- by far -- he sure knows the value of the people who do.

Calling itself the original fresh tossed-salad concept, Saladworks has been serving up made-to-order salads since 1986. The company, based in Conshohocken, Pa., has about 100 franchised locations in a dozen states, mainly on the East Coast, another 25 locations expected to open by the end of this year and several dozen in development for 2013, Scardapane says.

While its signature offering is freshly made salads and dressings, Saladworks also offers soup, sandwiches and paninis. Saladworks has consistently been listed as one of QSR's 10 Best Franchise Deals. Last year Scardapane was even named CEO of the Year by SmartCEO.

"Twenty-six years ago when I founded the company nobody believed that a salad concept could work. It was my belief that the salad [concept] didn't work because it didn't exist and consumers were not offered that option," Scardapane said last week. "We're giving the consumer an option, and they are more aware of what they're putting in their bodies today than any time in the past."

"Our goal is to serve something that tastes great but is also great for your body nutritionally, so you feel good," he says.

The company is catering to the healthy lifestyle as customers become more concerned with that they're eating and as restaurants and fast-food chains are becoming required to list calorie intake for their menu items.

The combination of an established market presence, a growth plan only recently being kick-started and increasing demand for his product leaves Saladworks in a good position. It's seeing more young customers, a growth attributed to the education young people are increasingly being given about healthy eating, but older customers as well, Scardapane says.

"Our chain used to be 65% lunch and 35% dinner. Now it's 55% lunch and 45% dinner. It's actually being driven by the elderly consumer. [The 55-and-older consumer] is coming to our restaurant for dinner. I think it's just because the price point that we are at and the nutritional value" makes for a good combination, he says.

Last year was record-breaking, Saladworks says. Same-store sales rose 15% in the fourth quarter, while overall sales last year rose 7% compared with a year earlier, the company said in January.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
DOW 16,514.37 +65.12 0.40%
S&P 500 1,879.55 +7.66 0.41%
NASDAQ 4,161.4580 +39.9120 0.97%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs