Time Warner Cable (NYSE: TWC) today issued three reports as part of its Research Program on Digital Communications. The Research Program was launched in February 2010 to increase understanding of the benefits and challenges facing digital technologies in the home, office, classroom and community. The reports can be downloaded free at the program’s website.
The reports being released today are:
- Connecting the Dots: Linking Broadband Adoption to Job Creation and Job Competitiveness, by Madura Wijewardena, Director of Research & Policy, National Urban League; Chanelle Hardy, Senior Vice President and Executive Director, National Urban League; and Dr. Valerie Rawlston Wilson, Vice President of Research and Economist, National Urban League.The authors conclude the broadband access gap between African Americans and white Americans is narrowing, yet problems remain for certain African-American communities. In addition, African Americans are significantly underrepresented in broadband jobs and businesses. Policy recommendations are offered, including promoting private-sector-led job creation in underserved communities. Case studies of how local Urban League affiliates are doing that are also offered.
- Broadband Adoption and Internet Use Among Latinos, by Dr. Matthew D. Matsaganis, Assistant Professor, University at Albany, State University of New York.With Internet connectedness rates for Latinos being lower than for other ethnic groups in the U.S., this report examines factors influencing the adoption of broadband by Latino consumers, the country’s fastest-growing ethnic population. It also describes differences among U.S. Latinos based on the communication resources they use daily, presenting profiles of three Latino subgroups: home broadband users, Internet users without broadband at home and non-connectors.
- The Dynamic Effects of Triple Play Bundling in Telecommunications, by Dr. Jeffrey Prince, Associate Professor, Business Economics and Public Policy, Kelley School of Business, Indiana UniversityDr. Prince provides a data-rich examination of what many cable providers refer to as the “triple play” or bundling, combining landline digital telephone, multichannel video programming and high-speed broadband for one price. He raises interesting policy questions about bundling in technology markets and uses innovative econometric techniques in the process.
Fernando Laguarda, director of the program and Vice President for External Affairs and Policy Counselor at Time Warner Cable, said, “These reports represent the best and brightest from thought leaders in the telecommunications policy world. We know they are bound to increase understanding of the challenges and opportunities that arise in digital communications. Moving into our third year, we continue to believe that the Time Warner Cable Research Program’s multi-disciplinary and collaborative agenda can play a helpful role in the ongoing policy debate.”
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