, Inc. (NASDAQ: FALC), the market leader in disk-based data protection solutions, today announced it has been named to
2012 Partner Programs Guide. FalconStor was also awarded a 5-Star Partner Program rating.
The 2012 CRN Partner Program Guide is the definitive listing of manufacturers and software publishers that service solution providers or provide products through the IT Channel. CRN’s Partner Programs Guide recognizes those vendors who have channel programs and derive a portion of their sales through the indirect IT Channel. CRN’s 5-Star rating recognizes the elite subset of Partner Program Guide vendors who give solution providers the best partnering elements in their channel programs.
In building the list, UBM Channel Research developed a methodology in which vendors are assessed on information provided in their completed applications. The objective criteria took into account each vendor’s investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support and communication.
PartnerChoice, FalconStor’s comprehensive three-tier channel program, provides partners with extensive marketing support, sales incentives, training, and lead generation and protection. Channel partners may access sales and marketing tools along with FalconStor’s integrated lead-management console through PartnerPlace, a Web-based portal with exclusive information and documentation that streamlines sales processes and assists in attracting and retaining new business. The program offers market development funds (MDF) and volume incentive rebates (VIR) to Preferred and Premier level partners to assist and reward their efforts to promote sales of FalconStor products.
“The companies listed in CRN’s 2012 Partner Programs Guide represent a comprehensive list of the best channel programs in the market today,” said Kelley Damore, VP and editorial director, for UBM Channel’s
. “The 5-star award is reserved for vendors that understand that a successful partnership does not rely solely on the technology. By offering their partners tools, education and regular updates, vendors on this list go above and beyond traditional support to ensure a mutually beneficial partnership. We congratulate FalconStor Software for making this year’s list of 5-Star Partner Programs.”
“Being named to
2012 Partner Programs Guide is a testament to the focused efforts of FalconStor’s sales and channel marketing team and the dedicated partner ecosystem that makes our program a success,” said Brendan Kinkade, vice president of channel management at FalconStor. “We’re proud of this recognition of our PartnerChoice program. We will continually improve our channel sales and marketing support to increase our partners’ revenue and profitability in selling FalconStor’s innovative suite of data protection solutions to their customers.”
The 2012 Partner Programs Guide and 5-Star Partner Program listing will be featured on CRN.com and in the March 2012 issue of
About FalconStor Software
FalconStor Software, Inc. (NASDAQ: FALC) is the market leader in disk-based data protection. The company’s mission is to transform traditional backup and disaster recovery into next-generation service-oriented data protection. Built upon an award-winning platform, FalconStor solutions deliver disk-based backup, continuous data protection, WAN-optimized replication and disaster recovery automation. FalconStor solutions are available through a worldwide network of partners, including solution providers, top-tier strategic partners and major OEMs. Thousands of customers worldwide, from small businesses to Fortune 100 enterprises, entrust their data to FalconStor solutions. FalconStor maintains headquarters in Melville, N.Y., and offices throughout Europe and the Asia Pacific region. For more information, visit
or call 1-866-NOW-FALC (866-669-3252).
About UBM Channel:
UBM Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. UBM Channel is a
company. To learn more about UBM Channel, visit us at
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