March 23, 2012
Clerkenwell brand consultancy scoops best brand evolution, best rebrand from the financial services sector and best implementation of a rebrand, with Global Blue work.
Entering for the first time, Goosebumps Brand Consultancy received five nominations in this year's awards - the highest achieved by an independent agency - for the creative rebrand of Global Blue, previously known as Global Refund, which saw the brand make the move from a B2B model to an international B2C leadership position within global shopping trends and analysis. The nominations received were for best creative strategy, best brand evolution, best implementation of a rebrand, best rebrand in the financial services sector and best corporate rebrand to reflect changed mission.
The agency won gold for:
- Best Implementation Of A Rebrand
- Best Brand Evolution
- Best Rebrand from The Financial Sector
And a bronze award for:
- Best Creative Strategy
- Best Corporate Rebrand
The Transform Awards is
only dedicated celebration of rebranding, repositioning and brand transformation. It is a platform for organisations to tell their rebranding stories and to discuss reputational change. The awards programme celebrates excellence in product, regional and national rebrands, with categories that focus on strategy, execution, content and evaluation.
, publisher of Communicate magazine, comments: "The number of entries this year was very high, and so too was the calibre. This reflects the growing importance of the Transform Awards, increasingly perceived to be the only true benchmark of excellence in rebranding work."
The winners were notified at a Gala Dinner last night, 21st March, hosted by TV presenter
and attended by Global Blue Executive Vice President, Chief Marketing Officer
, who commented that, "I remember sitting in a meeting with Goosebumps, around the time we started our relationship. I said 'you can do what you want with our brand, but don't change the name.' And what did they go and do? Well, I'm glad they did. They've been brave, they've helped us to be brave, and the difference it's made has been transformational. Receiving three gold Transform Award cements our collaboration and elevates our work to the next level."
, Strategic Partner at Goosebumps, added; "Global Blue made the incredible journey from B2B to B2C and we're proud to have guided the brand through the transformation. The Transform Awards are the icing on the cake and testament to the hard and smart work of our growing team."
Notes to Editors: