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CSR Named Finalist Of Prestigious UBM Electronics ACE Awards’ Innovator Of The Year

Stocks in this article: CSRCSRE

CSR plc (LSE:CSR)(NASDAQ:CSRE) today announced that SiRFstarV™ Architecture and SiRFusion™ Platform has been named a finalist in the EE Times and EDN 2012 UBM Electronics ACE Awards in the Innovator of the Year category. The awards programme honours the people and companies behind the technologies and products that are changing the world of electronics.

The winners will be announced at the ACE (Annual Creativity in Electronics) awards ceremony on Tuesday, March 27 at The Fairmont San Jose during DESIGN West, a new UBM Electronics conference and expo which builds on the rich foundation of training, education and products available at ESC, the Embedded Systems Conference and Exhibition.

“The new ACE Awards program, presented for the first time by both EE Times and EDN, provides us with an opportunity to recognize the technologies that have made a difference in the way we work, live and play over the past year,” said Junko Yoshida, Editor in Chief, EE Times, UBM Electronics. “We congratulate the finalists on their innovations and leadership in the electronics industry. Additionally, we look forward to our awards ceremony in March to celebrate the innovation, creativity and contributions of the engineering community.”

The new SiRFstarV™ Architecture and SiRFusion™ Platform “fuses” location information from multiple technologies to make extremely reliable and accurate indoor location and navigation a reality. The SiRFstarV architecture introduces a new approach to location and navigation. Instead of relying solely on GPS to determine position, the SiRFstarV Architecture gathers real-time information from GPS, Galileo, Glonass and Compass satellites, multiple radio systems, such as Wi-Fi® and cellular, and multiple MEMS sensors, like accelerometers, gyros and compasses. It then combines this real-time information with ephemeris data, mapping, cellular base station and Wi-Fi access point location data and other cloud-based aiding information using the SiRFusion Platform.

“We are thrilled to be named a 2012 UBM Electronics ACE Awards’ Innovator of the Year finalist and extremely proud of our team that defined and developed this technology,” said Kanwar Chadha, Chief Marketing Officer for CSR and founder of SiRF. “The SiRFusion Platform and SiRFstarV Architecture are the latest innovations by our team dedicated to promoting our vision of enhancing the mainstream consumer experience with a variety of location-enabled services and applications indoors and outdoors, seamlessly.”

A panel of EE Times editors narrowed down the entries to five finalists in each category, based on the criteria set forth in an online submission form. Winners are determined from among the finalists by a panel of independent judges, including Robin B. Gray, Jr., Electronic Components Industry Association; Gordon Bell, Senior Researcher, Microsoft Research; Jeff Bier, President, Berkeley Design Technology, Inc. (BDTI), Founder, Embedded Vision Alliance; Larry Boucher, President and CEO, Alacritech; William Dally, Chairman, Computer Science Dept., Stanford University; Erach Desai, Consultant, DESAIsive; John East, President and CEO, Actel Corporation; Gene A. Frantz, Principal Fellow, Texas Instruments, Inc.; Lucio Lanza, Managing Director, Lanzatech Ventures; John Mashey, Consultant, Techviser; Dennis Monticelli, Chief Technoligist and Fellow, National Semiconductor; Martin Reynolds, Dataquest; George M. Scalise, President, Semiconductor Industry Association; Naveed Sherwani, President & CEO, Open Silicon; and Nick Tredennick, Editor, Gilder Technology Report. Judging took place from November 1, 2011 to January 6, 2012.

For more information on the awards programme visit http://ubm-ace.com/

About UBM Electronics

UBM Electronics is the global leader in media and marketing solutions for the electronics industry. UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services. More than 1.7 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, Design News, Test & Measurement World, TechOnline, EBN, Datasheets.com, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM.

About CSR

CSR is a global provider of innovative silicon and software solutions for the location-aware, media-rich, cloud-connected world. Our platforms are optimised for the automotive navigation and infotainment, digital cameras and imaging, connected home infotainment and wireless audio markets. We provide solutions to complex problems in the audio-visual, connectivity and location technology domains across a broad range of markets, with a technology portfolio that includes GPS/GNSS systems, Bluetooth®, Wi-Fi®, FM, NFC, aptX ® and CVC TM audio codecs, JPEG, MPEG, H.264 imaging, IPS printing, microcontrollers, DSPs and broadband receivers. CSR's technology solutions and market platforms enable its customers to deliver a superior user experience and are adopted by leaders in the auto, computer, home and mobile markets. More information can be found at www.csr.com. Keep up to date with CSR on our blog, or follow us on Twitter at twitter.com/CSR_plc.

CAUTIONARY NOTE ON FORWARD LOOKING STATEMENTS

This press release contains certain statements (including statements concerning plans and objectives of management for future operations or performance, or assumptions related thereto) that are not historical facts and constitute ‘forward looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995 in relation to CSR's indoor navigation platforms and technology solutions, and their performance characteristics in customers' products, and other future events and their potential effects on CSR. These forward-looking statements can be identified by words such as ’will,’ ‘can deliver,’ offers', allows, 'to enhance,’ 'make extremely reliable', ‘enables,’ and other similar expressions regarding the performance characteristics of CSR's indoor navigation platforms and technology solutions, and their performance characteristics in consumer electronics products, and their potential effects on CSR. Any future release of CSR's indoor navigation platforms and technology solutions or consumer electronics products containing such technology, related products or modifications to such products’ capability, functionality or features are subject to ongoing evaluation by CSR and its customers, and may or may not be implemented and should not be considered firm commitments by CSR or its customers and should not be relied upon in making purchasing decisions. Such forward-looking statements represent the current expectations and beliefs of management of CSR, and are based upon numerous assumptions regarding CSR’s business strategies and the environment in which CSR will operate and therefore involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of CSR, including, but not limited to, those detailed from time to time in CSR’s periodic reports (whether under the caption Risk Factors or Forward Looking Statements or elsewhere), which are available at the SEC’s web site http://www.sec.gov. Each forward looking statement speaks only as of the date hereof. CSR does not undertake to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law.

Bluetooth® and the Bluetooth logos are trademarks owned by Bluetooth SIG, Inc. and licensed to CSR.

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