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Do-It-Yourself App Creators: ‘Show Me Some Love’

Stocks in this article: INTU

“Show me some love.” That’s the plea from a growing number of information workers who independently develop in-house Web applications for their employers.

A recent survey from QuickBase, a unit of Intuit Inc. (Nasdaq:INTU), found that nearly one in five information workers at mid-size to large enterprises have built or customized a Web application or software for work purposes on their own. These DIYers are passionate and motivated to help their teams, and the majority feels their employers should recognize their contributions. Nearly six in 10 – a total of 58 percent– believe their employers should recognize their efforts in the form of financial compensation. However, among DIYers whose companies explicitly do not support their independent efforts, the percentage increases to 71 percent.

Recognition need not be monetary. “A little recognition can go a long way,” said Allison Mnookin, vice president and general manager of Intuit QuickBase. “Supporting and recognizing DIY efforts – no matter how you do it – pays off.

“You’re motivating and rewarding employees who go above and beyond their job descriptions, make their teams more efficient, and solve problems for their companies. Endorsing and celebrating internal innovation can fuel its rapid spread throughout the organization.”

Other forms of recognition respondents found rewarding include publicizing their solutions internally (33 percent) and getting promoted (25 percent).

DIYers Are Pervasive in Select Industries

Computer and IT services firms have the highest percentage of DIY information workers, the survey found, with 62 percent of respondents reporting they have built or customized apps for work. Conversely, these firms are not necessarily empowering their workers to create their own solutions – either by providing the required tools or authorizing employees to find and use their own. In fact, 43 percent of the DIYer population at computer and IT service firms said they are not empowered by their organizations.

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