FC Barcelona Launches "FCB Alert", A New Facebook Application From MicroStrategy, To Bring Its Facebook Fans Even Closer To The Club With Personalized Service, Engagement, And Commerce
"Alert is the perfect way to reach the club's tremendous Facebook following, both locally and worldwide, with exclusive offers and exciting news," said Didac Lee, Board Member of New Technologies, FC Barcelona. "Using the Alert platform is a big step forward on multiple fronts. Connecting to our fanbase at a deeper level is what we're here for, and MicroStrategy's technology enables us to get that much closer to that core mission."
"It's tremendously exciting to be working with FC Barcelona, which has proven to be as good at pushing the boundaries of fan interaction as they are at scoring goals and winning championships," said
Sanju Bansal, MicroStrategy Chief Operating Officer. "We look forward to working with FC Barcelona to create an exclusive and rich set of content for their 28 million strong fanbase."
About FC Barcelona
Futbol Club Barcelona is a professional soccer club, based in Barcelona, Catalonia, Spain. Founded in 1899 by a group of Swiss, English and Catalan soccer players led by Joan Gamper, the club has become a symbol of Catalan culture and Catalanism, hence the motto "Mes que un club" (More than a club). It is the world's second richest soccer club in terms of revenue, with an annual turnover of euro 398 million. FC Barcelona is the current Spanish and European soccer champion. It has won 21 La Liga, 25 Copa del Rey, 10 Supercopa de Espana, 3 Copa Eva Duarte and 2 Copa de la Liga trophies. To learn more about FC Barcelona, visit www.fcbarcelona.com and follow us in Facebook ( http://www.facebook.com/fcbarcelona) and Twitter ( http://twitter.com/FCBarcelona).
About MicroStrategyFounded in 1989, MicroStrategy is one of the world's most innovative software companies. It builds platforms that help companies, organizations and individuals make more informed and timely decisions. The company, based in Tysons Corner, Virginia, offers a suite of free apps — including Wisdom and Alert — that helps brands, sports teams, celebrities, politicians and others better engage their Facebook fanbase through one-to-one targeted marketing. MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy Mobile, Wisdom, MicroStrategy Wisdom and Emma are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners. MSTR-G
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