"Alert is the perfect way to reach the club's tremendous Facebook following, both locally and worldwide, with exclusive offers and exciting news," said Didac Lee, Board Member of New Technologies, FC Barcelona. "Using the Alert platform is a big step forward on multiple fronts. Connecting to our fanbase at a deeper level is what we're here for, and MicroStrategy's technology enables us to get that much closer to that core mission.""It's tremendously exciting to be working with FC Barcelona, which has proven to be as good at pushing the boundaries of fan interaction as they are at scoring goals and winning championships," said Sanju Bansal, MicroStrategy Chief Operating Officer. "We look forward to working with FC Barcelona to create an exclusive and rich set of content for their 28 million strong fanbase."
FC Barcelona Launches "FCB Alert", A New Facebook Application From MicroStrategy, To Bring Its Facebook Fans Even Closer To The Club With Personalized Service, Engagement, And Commerce
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