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FC Barcelona Launches "FCB Alert", A New Facebook Application From MicroStrategy, To Bring Its Facebook Fans Even Closer To The Club With Personalized Service, Engagement, And Commerce

TYSONS CORNER, Va., March 22, 2012 /PRNewswire/ -- MicroStrategy ® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that FC Barcelona has launched FCB Alert, a free Facebook application that provides a more engaging, personalized, and interactive experience to Facebook fans of the world-renowned soccer team. At 28 million Facebook fans and growing, FC Barcelona ranks as the number one sports team in terms of Facebook fans worldwide. To sign up for FCB Alert, Facebook users on the Web can visit https://www.facebook.com/fcbarcelona/app_155018221207734.

(Logo: http://photos.prnewswire.com/prnh/20120322/NE74473LOGO)

On the field, FC Barcelona has many of the world's best players and is admired by soccer enthusiasts worldwide for its unique quality of play. Off the field, the team now has a technology platform to engage more deeply with its global Facebook fanbase, which is growing rapidly to include new geographies and cultures. 

More specifically with FCB Alert, fans will be able to:
  • Engage in interactive features, including games, fan polls, and a range of exciting video and other multimedia content.  All of this content can then be shared with other Facebook fans.
  • View all the news about the team and affiliated organizations, sourced from websites, Facebook pages, Twitter and blogs, in one, easy-to-find and constantly updated location.
  • View all of the Facebook events organized by the club in one, easy-to-find location.
  • Receive exclusive offers and promotions from the team and the players.
  • Purchase FC Barcelona merchandise and equipment via a storefront on Facebook.

The Alert platform can reach Facebook fans anywhere in the world, and content can be tailored specifically for different groups or individuals based on their respective interests, demographics, and geography using the data that exists in Facebook.

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