This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Southern Bullion Coin & Jewelry Featured In NBC Affiliate News Report

DGSE Companies, Inc. wholly-owned subsidiary Southern Bullion Coin & Jewelry, the Southeast’s largest wholesale dealer of precious metals, rare coins and jewelry, announced today the inclusion of Southern Bullion Coin & Jewelry in a “News Special Report” conducted by Huntsville, Alabama’s NBC affiliate, WAFF. The report, entitled “Equal Offers” features investigative reporters visiting local gold-buying retailers to determine differences in offers between stores, as well as differences in offers presented to women, in comparison to those made to men.

Southern Bullion Coin & Jewelry’s offer was the highest of all five stores surveyed by WAFF, totaling $264.82 for one sampling of gold and $284.68 for another. The other four stores offered between $172.00 and $225.00 – 15% to 40% less than Southern Bullion Coin & Jewelry.

“At Southern Bullion Coin & Jewelry, we pride ourselves on paying the highest amounts for our customer’s gold, silver, diamonds and other jewelry,” commented Jim Vierling, president of Southern Bullion Trading. He continued, “Southern Bullion has its own refinery, where gold and other metals are melted and resold. Because our customers are selling direct to the refinery, we can offer them higher prices than almost anyone else.”

WAFF's investigative reporter found that Southern Bullion Coin & Jewelry not only offered the highest price for gold in the Huntsville area, but offered identical amounts for both its male and female clientele. Unfortunately, several other stores WAFF investigated offered significantly less to their prospective female clients.

Southern Bullion Coin & Jewelry's Huntsville manager, Dennis Tolar offered several tips to potential gold and silver sellers including:
  • Identify each piece by the specific karat weight as gold content varies widely based on karat weight. Make sure the buyer does the same and weighs each group of gold individually by karat weight.
  • Know the weight of your items prior to entering the store and compare your measurement to the store’s reading.
  • Shop several buyers, so you are sure you are getting the best offer.

Southern Bullion Coin & Jewelry is a subsidiary of DGSE Companies, a publicly-held firm with locations across the country. They maintain an A+ rating with the Better Business Bureau and have expanded from 14 to 25 stores over the past year.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $92.69 -0.59%
FB $119.49 1.43%
GOOG $711.11 1.40%
TSLA $214.93 1.61%
YHOO $37.23 0.79%


Chart of I:DJI
DOW 17,740.63 +79.92 0.45%
S&P 500 2,057.14 +6.51 0.32%
NASDAQ 4,736.1550 +19.0610 0.40%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs