CEDC Signs A New 3-year Agreement With Gallo Vineyards Inc. For Exclusive Distribution In Poland
WARSAW, Poland, March 21, 2012 /PRNewswire/ -- Central European Distribution Corporation (NASDAQ:CEDC), one of the leading vodka producers in the world and a leading distributor of wine and spirits in Poland, has signed a 3-year contract with Gallo Vineyards Inc. for exclusive distribution of wines from Gallo Vineyards portfolio in Poland. On the basis of the contract, CEDC will continue to distribute the leading wine brand in the Polish market – Carlo Rossi - as well as other brands from the Gallo portfolio, including Barefoot wine.
"Our ongoing cooperation with Gallo Vineyards Inc. has resulted in the creation of the strongest, most recognized wine brand in the Polish market, which impacted the shape and direction of development of the whole wine market in Poland. We believe our strong partnership with Gallo Vineyards Inc. over the last 7 years and the continuation of the successful brand strategy for Carlo Rossi will enable us to further develop our presence in the wine market. The overall selection of Gallo Vineyards Inc. wines, which are an excellent fit in our diversified portfolio of premium alcoholic beverages, establishes a powerful foundation for expansion in a steadily developing wine market of Poland," – commented William Carey, President and CEO of CEDC.
CEDC is the leader of Poland's table wine market, with over 13%* market share in terms of value. Carlo Rossi brand, which was launched in Poland by CEDC, has been the wine market leader in terms of value for the last 5 years, significantly contributing to the growth of the total wine market in Poland. CEDC is also responsible for marketing and sales of Carlo Rossi wine in Russia, which is seeing strong growth trends in its second year of development.
Gallo Vineyards Inc., established in 1933 in California, is the world's largest winery, with exceptional expertise in the art of grape growing, winemaking, distribution and marketing of wines. With seven wineries strategically located in California's wine regions, Gallo produces wines in every category, offering diversified portfolio, covering needs of all types of consumers.*Nielsen, 12 months ended January 2012 About CEDC
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