March 21, 2012 /PRNewswire/ --
Lextech Global Services, a
Lisle, Illinois based mobile application strategy and development firm today announced a partnership with
Sonic Automotive (NYSE: SAH), a
Charlotte, North Carolina based Fortune 500 automotive retailer. The partnership engages Lextech as Sonic's Mobile Business Unit (MBU) which allows Sonic to design, develop and deploy mobile applications at a pace to keep up with business demands.
"Our expertise is in selling and servicing vehicles, not developing mobile applications," said Heath Byrd, VP and CIO of Sonic Automotive. "Partnering with Lextech gives us access to mobile strategy expertise that we did not want to build internally. We believe this partnership will result in significant innovations that will greatly enhance productivity and improve the car buying experience at our dealerships."
"This isn't just about mobile apps or even cars," said Lextech CEO & Chief Geek, Alex Bratton. "It's about working together closely to define and achieve strategic goals. Our MBU team set the bar high on these apps and we expect to turn some heads."
An MBU is an exclusive new offering in which a client engages Lextech in a long term relationship to design a program in which mobile supports the business' strategic goals, model the resulting program's projected return, implement the program, and then measure its success.About Sonic Automotive, Inc.Sonic Automotive, Inc., a Fortune 500 company based in Charlotte, N.C., is one of the nation's largest automotive retailers. Sonic can be reached on the web at http://www.sonicautomotive.com. About Lextech Global ServicesLextech serves the enterprise with award-winning mobile application strategy, design, development and support. With a special focus on the mobile workforce, Lextech helps clients create user-centered, visually stunning applications, resulting in a return on application (ROA) of at least $5,000 per user. To learn more, visit http://www.lextech.com or follow the company on Twitter @LextechApps. Press Contact: Adrienne SzewczykLextech Global ServicesAdriennes(at)lextech(dot)com(630) 390-0560 SOURCE Lextech Global Services
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass + 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV