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Dolce&Gabbana Relies On Akamai

Since implementing the solution , Dolce&Gabbana's web site performance has improved nearly six times globally on average, while page loads were five-and-a-half times faster in North America, six times faster in Asia, seven times faster in Australia, and more than five times faster in Europe. Before implementing Dynamic Site Accelerator, the site load time was over 8.5 seconds on average, but on Akamai, the response time has decreased to less than 1.5 seconds. By decreasing page load time, Dolce&Gabbana also lowered site abandonment, which in turn helped it increase e-commerce conversion rates.

Akamai Dynamic Site Accelerator has also allowed Dolce&Gabbana to reduce the load on its data center by offloading over 87 percent of hits and traffic to Akamai edge servers, enabling it to confidently run high traffic marketing campaigns without special provisioning. In addition, Dolce&Gabbana uses Akamai's Content Targeting solution to customize content based on data about the visiting user's geographic location, connection speed, device type and other attributes. As a result, Dolce&Gabbana can deliver targeted content in real time at the network edge for each visitor.

Dolce&Gabbana has also leveraged Akamai's services to support the streaming of live events, such as the fashion catwalks.  The fashion and luxury manufacturer was one of the first companies in Italy to offer live streaming of catwalks – both on the web and on mobile devices. In this way, the advanced technologies provided by Akamai have become a valuable platform for Dolce&Gabbana. Leveraging Akamai's Media Delivery solution, Dolce&Gabbana has broadcast catwalks both live and on demand, streaming with an unprecedented quality and across multiple platforms, including iPhone, iPad, iTouch and Android mobile devices. Now, almost any version of the Dolce&Gabbana web site can be accessed from anywhere in the world and is supported by the Akamai Intelligent Platform.

"We are fully satisfied with Akamai and the complete suite of solutions have become essential for us," concluded the Group Director Digital Marketing & Communication at Dolce&Gabbana. "The Dolce&Gabbana brand is famous all over the world and our customers expect the highest quality and luxury even when accessing our web site. Thanks to Akamai, we are now able to offer outstanding web performance, and to protect the famous reputation of our brand, even online."

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