Arctic Cat Inc. (NASDAQ: ACAT) today announced that Tracy Crocker, 51, has joined the company in the new position of vice president and general manager of the ATV division, effective immediately.
Tracy Crocker, Arctic Cat vice president and general manager of the ATV division (Photo: Arctic Cat)
In this role, Crocker is responsible for growing Arctic Cat’s all-terrain and recreational off-road vehicle (ATV/ROV) business, while improving overall profitability, overseeing product development, building and executing a global strategy, and identifying and developing new opportunities that deliver on Arctic Cat’s financial and strategic objectives.
Crocker’s business background includes a variety of executive leadership, and sales and marketing assignments. Most recently, he served as the senior vice president of Ecolab’s hospitality, healthcare and commercial markets businesses. Prior to that, he served as Ecolab’s senior vice president and general manager for Latin America, and as division vice president of marketing.
Before joining Ecolab, Crocker worked in senior sales and operating roles at Next Generation Network, Nabisco and Pepsi Cola Company. He began his career in sales with Proctor and Gamble.
Arctic Cat chief executive officer Claude Jordan said, “Tracy possesses a broad business background, solid sales and general management experience, a strong consumer marketing background at top-tier companies and great relationship-building skills. These experiences make him a tremendous addition to the Arctic Cat team.”
Crocker graduated from the University of Iowa with a bachelor’s degree in business and finance. He earned an MBA degree from Pepperdine University.
About Arctic Cat
Arctic Cat Inc. designs, engineers, manufactures and markets all-terrain vehicles (ATVs) and snowmobiles under the Arctic Cat® brand name, as well as related parts, garments and accessories. Its common stock is traded on the Nasdaq Global Select Market under the ticker symbol “ACAT.” More information about Arctic Cat and its products is available at
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