This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

North Carolina Division Of Tourism And Time Warner Cable Media Partner To Increase Tourism Across The State

Stocks in this article: TWC

From the Outer Banks to the Southern Appalachians, getting to a North Carolina tourist destination is as easy as a few clicks away. In an effort to attract visitors, the North Carolina Division of Tourism has formed a partnership with Time Warner Cable Media to air long-form videos promoting popular North Carolina tourism destinations. The videos will be available to all Time Warner Cable Digital TV customers across the state through Travel On Demand, channel 1084. Time Warner Cable is the second largest cable company in the United States.

“As technology advances, we are always on the lookout for new opportunities to share the beauty and rich culture North Carolina’s travel destinations have to offer,” said Lynn Minges, assistant secretary of tourism, marketing, and global branding for the North Carolina Department of Commerce. “Travel On Demand is a perfect fit for us, distributing video content across the state that Time Warner Cable customers can view any time, day or night, just by pressing a button on their remote. We’re hoping it will be a constant reminder to viewers that you really don’t have to leave the state to explore fascinating new places.”

Previously known as Journey TV, Travel On Demand was re-launched by Time Warner Cable Media in July 2011 with a revised branding strategy, advertising strategy and a renewed promotional focus, increasing the channel’s monthly viewership in the Carolinas by 338% since launch. Travel on Demand is an opportunity for advertisers to provide travelers with virtual video tours showcasing destinations of interest.

Time Warner Cable Media will promote the content across a range of cable channels. The promotional spots will be enabled with the new Interactive TV (iTV) technology, LINK, allowing viewers to change channels to Travel on Demand immediately by pressing A on their remote control.

“North Carolina has so many interesting destinations and we are thrilled to give Time Warner Cable customers the opportunity to experience wonderful places to visit,” said Carole Hart, senior vice president Time Warner Cable Media East Region. “This is a great example of how we listened to our clients’ needs and developed a unique promotional offering for the Division of Tourism. This platform provides them with an uncluttered video environment they can own on Travel On Demand and it is very measurable.”

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,672.60 -141.38 -0.79%
S&P 500 2,051.82 -11.33 -0.55%
NASDAQ 4,757.8790 +7.4820 0.16%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs