We’ve not seen that on bread because as I’ve said all for many, many years now that private label has peaked and it has peaked for many years and in fact it is down slightly from three years ago, slightly at 26% 27% 28% depending on when you look at it, it is a more mature category and I believe the retailers are satisfied with the amount of private label they sell in the bread category. I'm glad I'm not in some underdeveloped brands that or private label, may be chips or some other food like orange juice or whatever that’s underdeveloped, I think that's where the retailer is looking really hard to see how do we get after, 25% to 30% private label share in this particular category. So we are much here and already there.
Flowers Foods' CEO Hosts Analyst Day (Transcript)
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