today announced that
, the premier global airline alliance, has implemented a new information technology (IT) hub based on Dell Boomi AtomSphere
, designed to substantially reduce the complexity, cost and time involved in linking new member airlines into the alliance.
world looked into developing a hub for linking member airlines’ IT systems several times in the past, but traditional integration technology made the cost and complexity too great. With Dell Boomi AtomSphere,
world is now able to create a hub and spoke-modeled data exchange in the cloud. This simplifies data integration between new and existing member airlines, which can lead to substantial time and cost savings for member airlines and reducing cost barriers for new recruits to the alliance.
“The development of this hub is one of the most significant alliance IT developments since
world was established more than a decade ago,” said
world IT Director Jouni Naskali. “Thanks to the latest cloud integration technology from Dell Boomi, the IT hub dramatically speeds up and simplifies the addition of new airlines to the alliance, making the entire process substantially more efficient and cost effective – both for the new joiners and for our established carriers.”
world IT hub will be used initially to integrate the frequent flyer programs IT systems of existing and new member airlines. Historically, linking the data from frequent flyer programs was one of the most challenging, time consuming and expensive parts of bringing a new airline into the
world needed to simplify the data exchange process and entrusted Dell Boomi, the world’s largest integration cloud.
Dell Boomi simplifies the data exchange for
world, helping them move away from a complex web of data exchange processes among alliance members. The new IT hub allows new member airlines to quickly integrate their IT systems into the alliance, helps strategic partners to set up relationships with several
world carriers and enables all member airlines to make enhancements to their frequent flyer programs that register across member programs.
“The elegance of cloud-based integration with Dell Boomi AtomSphere allowed us to create a new model for the
world IT hub, efficiently connecting data between all member programs, regardless of where they were located or what type of IT applications they were running,” said Rick Nucci, Dell Boomi general manager. “This solution means time and cost savings for all
world airlines linking new members and other strategic partners into hub.”
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world aims to be the airline alliance of choice for the world’s frequent international travellers. It brings together some of the best and biggest names in the airline business – airberlin (from midnight tonight), American Airlines, British Airways, Cathay Pacific, Finnair, Iberia, Japan Airlines, LAN, Qantas, Royal Jordanian and S7 Airlines, and around 20 affiliates including Austria’s NIKI, American Eagle, Dragonair, LAN Argentina, LAN Ecuador and LAN Peru. Malaysia Airlines is on track to join later in 2012, with India’s Kingfisher Airlines also a member elect. Malev Hungarian Airlines and Mexicana are inactive members of the alliance.
world’s active member airlines:
- Serve some 800 airports in 150 countries, with more than 8,750 daily departures.
- Offer more than 550 airport lounges for premium customers.
- Carry almost a million passengers a day on a combined fleet of nearly 2,500 aircraft.
- Generate some US$100 billion annual revenues in total.
world enables its members to offer their customers more services and benefits than any airline can provide on its own. These include a broader route network, opportunities to earn and redeem frequent flyer miles and points across the combined
world network and more airport lounges.
world also offers more alliance fares than any of its competitors.
world is current holder of more international awards for airline alliances than any of its competitors – named the Best Airline Alliance by Global Traveler in its GT Tested Reader Survey 2011 Awards for the second year running, the World’s Leading Airline Alliance in the 2011 World Travel Awards, for the ninth consecutive year, and the Best Airline Alliance 2011 in Australian Business Traveller’s debut awards.
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