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Hawaiian Tropic Silk Hydration™ Lotion Sunscreen Makes Silky Smooth Skin The Hottest Accessory This Sun Season

SHELTON, Conn., March 20, 2012 /PRNewswire/ -- Because great style starts with great skin, Hawaiian Tropic® Sun Care is taking its newest product – Hawaiian Tropic Silk Hydration™ lotion sunscreen – to the runway this summer as the official sun care sponsor of Mercedes-Benz Fashion Week Swim 2013 Collections in Miami. The first and only sunscreen with hydrating silk ribbons for continuous in-sun moisture, new Hawaiian Tropic Silk Hydration™ lotion sunscreen nourishes parched skin, making it silky smooth.

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"Beautiful, silky smooth skin is a woman's greatest accessory, and we couldn't think of a better place to showcase new Hawaiian Tropic Silk Hydration™ lotion sunscreen than on the runway in Miami with the latest swimwear trends," said Minna Raffin, Sun Care Director, Energizer Personal Care, maker of Hawaiian Tropic® sun care products. "With its ultra-luxurious hydrating silk ribbons, it moves beyond typical sun care, providing ultimate protection and moisturization in one product." 

New Hawaiian Tropic Silk Hydration™ lotion sunscreen was developed to deliver intense moisture as a solution for dull and dry skin that is often a result of long days soaking up the sun. Its lightweight, hydrating ribbons are infused with luxurious silk protein and rich shea butter to pamper and protect skin when in the sun, providing 12-hour moisturization.  Like many other Hawaiian Tropic® lotion sunscreen products, Hawaiian Tropic Silk Hydration™ lotion sunscreen provides safe and effective broad spectrum UVA and UVB protection that won't break down in the sun, along with nourishing antioxidants, exotic island botanicals, a warm tropical fragrance and a lightweight, non-greasy feel.  It is available in SPF 12, 30 and 50.

The Hawaiian Tropic® brand is giving one lucky fashionista the opportunity to attend Mercedes-Benz Fashion Week Swim.  Through May 31, sun lovers are invited to enter the "Hawaiian Tropic® Brand Style Your Skin" sweepstakes on a dedicated Mercedes-Benz Fashion Week Swim tab on the Hawaiian Tropic® brand Facebook page (  One Hawaiian Tropic® brand fan and a guest will have the opportunity to enjoy a four day, three night trip to Miami, complete with VIP access to designer runway shows, a shopping spree, spa treatments and more.  An additional 25 fans will be awarded with a luxurious Hawaiian Tropic® brand gift basket.

To bring the fashion fun to fans across the country, the Hawaiian Tropic® brand is also offering a virtual front row seat to the action on its Facebook page ( On its Mercedes-Benz Fashion Week Swim tab, the brand will feature exclusive sneak peeks, insider information, style tips and news all sun season long.

New Hawaiian Tropic Silk Hydration™ lotion sunscreen is available nationwide in mass, grocery and drug retailers.  For more information about Hawaiian Tropic® sun care products and official sweepstakes rules, visit

About Hawaiian Tropic®Founded in 1969, the Hawaiian Tropic® brand is one of the most iconic and best-known sun care brands in the U.S. with a wide range of products including sunscreens, tanning, sunless tanning, kids/baby, after sun, sport and lip, Hawaiian Tropic® sunscreens deliver "indulgent sun protection."  All Hawaiian Tropic® sunscreens with SPFs of 15 and higher meet the Food & Drug Administration's requirements for broad spectrum UVA and UVB protection.  Hawaiian Tropic® products have carried The Skin Cancer Foundation's Seal of Recommendation for nearly two decades.

About Energizer Personal Care®A leading manufacturer of health and beauty products around the world, Energizer Personal Care is a division of Energizer Holdings Inc. (NYSE: ENR), headquartered in St. Louis, Missouri.  Energizer Personal Care markets products in more than 100 countries worldwide under the Playtex®, Banana Boat®, Hawaiian Tropic®, Skintimate® and Schick® brands.  Playtex and all other trademarks are licensed or owned by Energizer or its affiliates.

SOURCE Energizer Personal Care/Hawaiian Tropic Sun Care

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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