Bali Comfort Revolution Wirefree Bra With Smart Sizes (Photo: Business Wire)

Bali Intimate Apparel has removed the drama from bra shopping and simplified finding your size on the rack with the introduction of the Comfort Revolution wirefree bra with Smart Sizes. With an easy-to-use chart, Smart Sizes’ shape-to-fit technology condenses 16 bra sizes into four, ranging from small to extra-large; this means fewer bras to try on, reduced time in the fitting room and a perfect fit every time.

Bali Comfort Revolution wirefree bra with Smart Sizes (Photo: Business Wire)

“Simple is the new beautiful,” said Vicki Seawright, director of marketing, Bali. “To help women who may not have time to sift through a broad range of sizes to find one that will fit, we’ve developed the Comfort Revolution wirefree bra with Smart Sizes. It’s one flexible bra in four easy-to-fit sizes – which simplifies living beautifully daily.”

In addition to simplifying the bra shopping experience, Smart Sizes features seamless stretch fabric to offer fit flexibility and comfort, thereby accommodating the two most important considerations for women when it comes to buying bras.

“At Bali intimates, we talk with women constantly about their bra challenges – whether we’re at their homes to do personal fittings, or helping them in store,” said Jo Ellen Lucas, manager of consumer and shopper insights, HanesBrands. “We regularly hear from women that fit and comfort are the top two determining factors when it comes to buying bras. They’ve also told us they want a simpler shopping experience and they want to find their bras more easily. Smart Sizes addresses each of these issues.”

The Comfort Revolution wirefree bra with Smart Sizes was designed for women who prefer fuller coverage. The Comfort-U™ design ensures stay-in-place straps and back, and knit-in zones provide targeted support, making Smart Sizes is great for everyday wear.

The Comfort Revolution wirefree bra with Smart Sizes comes in an assortment of colors and prints and is available in department stores nationwide for a suggested retail price of $34 (colors vary by region).

About Bali Intimate Apparel

Bali is the No. 1 national intimate apparel brand in department and mid-tier stores. The Bali brand is part of HanesBrands Inc. For additional information about Bali bras, panties and shapewear, visit the Bali website at www.baliintimates.com or “like” us on Facebook at www.facebook.com/bali.intimates .

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50209584&lang=en

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