NEW YORK (TheStreet) -- JPMorgan Chase (JPM) is copying every move of American Express (AXP) in its bid to court affluent consumers, a strategy that recently subjected the bank to a bit of ribbing from a top executive at the credit card company.
Noting earlier this month at an investor conference hosted by Citigroup that American Express has "a number of competitors in the US who certainly are aimed at affluent consumers," Amex Vice Chairman Ed Gilligan took a pointed jab at JPMorgan's retail arm.
"I would say Chase in particular certainly has been executing well their strategy, but their strategy seems to be to follow American Express's strategy from a couple of years ago," said Gilligan, seemingly unconcerned with an unspoken banking industry practice of avoiding public comments regarding competitors.
9 Oil, Gold Stocks That Rise on Bad News
"I don't view them as a leader in the field," Gilligan went on. "I view them as following step-by-step the things that American Express are doing, and they are executing well. But I think American Express is truly differentiating itself. Chase probably has 70%, 80% of their revenue in their card segment coming from balances. So whether they may be growing spend, their revenue is still down year over year. American Express is growing our charge volume nicely in the US and around the world, and our revenue is growing," Gilligan said.
While he believes JPMorgan "is doing overall a pretty good job" when it comes to revenues, he added that "we don't have the data to try to break that down into the affluent portion of JPMorgan." Still, Napoli notes that "American Express is still growing very strongly" posting what he calls "solid double-digit spending growth." He concludes that "if JPMorgan is having success in that area it doesn't appear to be affecting American Express at this point."
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV