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TheStreet Open House

SBS' Interactive Division Enters Into An Agreement With ZoomRadar™ LLC To Provide Hispanic Users With Real Time Weather

MIAMI, March 19, 2012 /PRNewswire/ -- Spanish Broadcasting System, Inc. (SBS) (NASDAQ: SBSA) interactive division, SBS Interactive has entered into an agreement with ZoomRadar™ to provide Hispanic users with real time weather content on all 17 radio station websites and national portals, including www.mega.tv and www.lamusica.com.

(Logo:  http://photos.prnewswire.com/prnh/20110316/CL65860LOGO)

SBS Interactive users can access six-day forecasts in their metro area as well as use ZoomRadar™'s exclusive hyper local interactive weather map. ZoomRadar™ tools include forecasting the severity and time of arrival of extreme weather at a user's location, live video coverage of severe weather from Storm Chasers, among other tools.

"Our goal is to continue offering our Hispanic users a variety of content. Weather is an important part of our daily lives and the everyday weather enthusiast will love engaging with the ZoomRadar™ tool," says Andrew Polsky, VP of Digital Sales for SBS Interactive. "We're very pleased to be able to offer our users the most comprehensive weather service available online. SBS' decision to undertake this project with ZoomRadar™ not only affirms our position as one of the leading online Portals, but additionally provides unique and focused content and information, so that our global audience may better plan their lives and daily activities."

" ZoomRadar™ is thrilled at the opportunity to partner with SBS interactive in expanding our offerings to the vast Spanish speaking audience. ZoomRadar™'s technology enables users to control their own weather experience. From zooming the radar map all the way down to their house to zooming out and checking the weather across country, we are certain SBS Interactive users will come to value and rely on this technology," stated Jeff Berardelli, President of ZoomRadar™ LLC.

Some of the more popular options available to SBS Interactive users are full access to local weather content, extended forecasts, radar images and real-time weather. The new weather section on our sites also features very practical and innovative applications, such as weather cameras, storm tracking tools that reflect storm information and time of arrival for locations in the path, storm reports with severe weather and damage nationwide, minute to minute updates, national radar data every 10 minutes, severe weather warning with clickable national weather service information, 10,000+ clickable temperatures & observations from the US, Canada and the Caribbean. City, state and zip code "Quick Zoom" options are also available on the sites.

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. SBS has 3 of the top 6 Spanish-language stations in the nation including the #1 Spanish station in America, WSKQ-FM in New York City (WPAT is ranked #3 and KLAX is ranked #6). The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events throughout the country and operates LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company's corporate Web site can be accessed at www.spanishbroadcasting.com.

About ZoomRadar™ LLC.

Founded 5 years ago, ZoomRadar™ was the first company to introduce interactive radar on the web. Now almost every media website in the country features interactive weather content. Today ZoomRadar™ continues to be on the cutting edge of weather technology. We are the official provider of radar for the Storm Chasers TV show on Discovery Channel. Our soon to be released app for iphone, droid and ipad has innovative features and proprietary algorithms that will change user expectations forever! As of now ZoomRadar™ has no less than 8 developers working on web, mobile and social media technology. There is simply no web project we can't handle. Email us at questions@zoomradar.com

Media & Press Contact : Vladimir Gomez , Spanish Broadcasting System, Inc., Director, Marketing and Communications (305) 644-4817, vgomez@mega.tv

 

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