This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Linsanity Is Alive: Don't Stop the Presses

NEW YORK ( TheStreet ) -- When Jeremy Lin of the New York Knicks rose to fame in February, novelist and ghostwriter Alan Goldsher wasted no time putting together a biography on the NBA's newest sensation. His e-book Linsanity: The Improbable Rise of Jeremy Lin was published by Vook on Feb. 20.

But Goldsher made no plans to release a print version of his e-book in the U.S.

"This project was all about immediacy, and the speed of its production was what made it special," said Goldsher. "If we used a traditional print model for a Jeremy Lin bio, the turnaround time would have been, at the very least, three months, but probably more like six, so we'd be looking at an October release date."

Jeremy Lin

In this publishing climate, Goldsher said, "No editor would take a chance on that, especially in light of Jeremy's limited body of work."

Two publishers, however, took the chance.

Win Like Lin: Finding Your Inner Linsanity on the Way to Breakout Success by Sean Deveney will be available in print starting March 26. McGraw-Hill (MHP) says it is rushing the book to press to "meet the insatiable appetite of fans around the world hungry for everything Lin."

Deveney, who is also Sporting News' NBA writer, said he started working on the book in mid-February, but was making changes to the book right up to the deadline to reflect everything that has gone on in the past few weeks. "Jeremy Lin is someone I had been writing about a lot in my job, so it was easy to transition into gathering book material on him," Deveney said.

Hachette Book Group will also soon release its own spin on the Linsanity phenomenon. Jeremy Lin: The Reason for the Linsanity by Timothy Dalrymple is due in stores in May.

The question is -- will there still be a Linsanity to speak of two months from now?

"If you get on this kind of a 'lin-guistics' brand wagon, you need to capitalize fast because the public will tire of it quickly," said Jim Gregory, president and CEO of branding firm CoreBrand. He thinks publishing a Linsanity book is a huge gamble.

"First, you need enough material to write a book, then you need time to write, edit, design, proof and publish it," Gregory said. "That is only half the battle. You need to market and sell it, hoping there is still enough excitement around the person or event to constitute a marketplace."
1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
AAPL $120.70 -0.49%
FB $94.14 0.14%
GOOG $631.59 0.96%
TSLA $263.93 -0.83%
YHOO $36.76 0.25%

Markets

Chart of I:DJI
DOW 17,615.21 -74.65 -0.42%
S&P 500 2,097.92 -5.92 -0.28%
NASDAQ 5,119.8260 -8.4550 -0.16%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs