This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Linsanity Is Alive: Don't Stop the Presses

NEW YORK (TheStreet ) -- When Jeremy Lin of the New York Knicks rose to fame in February, novelist and ghostwriter Alan Goldsher wasted no time putting together a biography on the NBA's newest sensation. His e-book Linsanity: The Improbable Rise of Jeremy Lin was published by Vook on Feb. 20.

But Goldsher made no plans to release a print version of his e-book in the U.S.

"This project was all about immediacy, and the speed of its production was what made it special," said Goldsher. "If we used a traditional print model for a Jeremy Lin bio, the turnaround time would have been, at the very least, three months, but probably more like six, so we'd be looking at an October release date."

Jeremy Lin

In this publishing climate, Goldsher said, "No editor would take a chance on that, especially in light of Jeremy's limited body of work."

Two publishers, however, took the chance.

Win Like Lin: Finding Your Inner Linsanity on the Way to Breakout Success by Sean Deveney will be available in print starting March 26. McGraw-Hill (MHP) says it is rushing the book to press to "meet the insatiable appetite of fans around the world hungry for everything Lin."

Deveney, who is also Sporting News' NBA writer, said he started working on the book in mid-February, but was making changes to the book right up to the deadline to reflect everything that has gone on in the past few weeks. "Jeremy Lin is someone I had been writing about a lot in my job, so it was easy to transition into gathering book material on him," Deveney said.

Hachette Book Group will also soon release its own spin on the Linsanity phenomenon. Jeremy Lin: The Reason for the Linsanity by Timothy Dalrymple is due in stores in May.

The question is -- will there still be a Linsanity to speak of two months from now?

"If you get on this kind of a 'lin-guistics' brand wagon, you need to capitalize fast because the public will tire of it quickly," said Jim Gregory, president and CEO of branding firm CoreBrand. He thinks publishing a Linsanity book is a huge gamble.

"First, you need enough material to write a book, then you need time to write, edit, design, proof and publish it," Gregory said. "That is only half the battle. You need to market and sell it, hoping there is still enough excitement around the person or event to constitute a marketplace."

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,067.56 -30.89 -0.18%
S&P 500 2,002.25 -1.12 -0.06%
NASDAQ 4,597.1370 +16.8660 0.37%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs